The argument that advertising with Cable Communication Corp would increase all business profits, may seems logical at first glance. The author makes a valid argument, one would be correct if its premises were true. However, the advertisement's conclusion relies on unclear and weak assumptions.
First of all, the writer assumes that television is the best way of advertising for all kinds of business without proving the correctness of this idea. Obviously there are wide variety ways to ad such as local radios, social networks, newspapers, and so on. Therefor, people can't decide whether using television as a advertising way would be helpful for their business or not. As a result, the Corp would convince more businessmen by talking about television's ads advantages over other types of advertisement.
Additionally, the Company’s advertisement talks about Adams Car Dealership's success in just one month to persuade people for using their advertising services. But, the conclusion is based on examining a very short period of time and it is not adequate to persuade people for choosing the Corp. For example, whether the 15% profits improvement over the previous month is just because of using the Company's services or it is because of Adams Car's poor performance during the previous month. The author should examine more reliable period of time to make a certain conclusion.
Last but not least, the advertisement assumes that their services will be successful in the future without any evidence to guaranty its claim. For instance, talking just about Adams Car's success is not enough to burnishing the Cable Communication Corp's image. For instance, maybe this Company doesn't provide satisfying services for its other customers or maybe Adams Car is already a well-known Company that its success is irrelevant to the advertising Corp. The advertisement also doesn't compare the Adams Car's increased profit with other similar Companies that use other advertisement ways to convince people that using the Company's services is the best choice for them. Hence, the advertisement suffers from dearth of reliable and more detailed evidence to convince people that the Company is accountable and its success is not transient.
In conclusion, the argument would not be necessary wrong that the Cable Communication Corp would increase its customer profits. However, the advertisement doesn't refer to more clear and detailed evidences to prove its claim, so the conclusion is not reliable and convincing.
- some people believe that college students should consider only their own talents and interests when choosing a field of study. Others believe that college students should base their choice of a field of study on the availability of jobs in that field. 50
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- Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with 60
- Tusk University should build a new recreational facility, both to attract new students and to better serve the needs of our current student body. Tusk projects that enrolment will double over the next 10 years, based on current trends. The new student bod 70
- No field of study can advance significantly unless it incorporates knowledge and experience from outside that field. 75
may seems logical at first glance.
may seem logical at the first glance.
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argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 396 350
No. of Characters: 2077 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.461 4.7
Average Word Length: 5.245 4.6
Word Length SD: 2.893 2.4
No. of Words greater than 5 chars: 148 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.75 21.0
Sentence Length SD: 14.571 7.5
Use of Discourse Markers (%): 0.812 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.595 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5