The argument to be analyzed is as follows:
The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument that Super Screen should increase its advertising to reach the public more, omits some considerable questions that should be addressed in order to asses the argument utterly. As it may be true, at first glance, that advertising can be beneficial to reach the public more, there are additional concerns must be scrutinized including defining vague and unstated target audience, percentage of positive reviews and the medium that are displayed.
Primarily, the author conveniently assumes that, percentage of positive reviews increased during the past year although fewer people attended Super Screen-produced movies. Keeping all of this mind, we face with a question arises that is there any external factor such as economic recession that causes the declining of attendence. Therefore, we should examine the overall attendence of the movies that are released in this year from different production companies. If there is an overall declining, advertising may not be the solution for the reaching the public.
Secondly, Super Screen company has to eliminate vague causual relationship before they are implementing the plan. Ostensibly, increasing positive review can be correlated with greater public visibility, however, the medium that positive reviews are displaying should be determined. For example: the large ratio of positive reviews can be in the newspapers which do not have large scale of customers, thus, it would not create a controversy in the argument. Moreover, the percentage could be only 1% and might be slightly increased to 2%. This leads to form another plan to increase their public visibility and it needs further research that why their positive reviews are low.
To conclude, the argument could not establish a feasible case while it substantiate the claim of enhancing company's advertising. If the author examines the key details and finds possible strenghts and weaknesses that discussed above, it would generate more coherent picture to determine whether or not advertising is likely to result in the predicted outcomes.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 318 350
No. of Characters: 1706 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.223 4.7
Average Word Length: 5.365 4.6
Word Length SD: 2.835 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.462 21.0
Sentence Length SD: 7.9 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.337 0.35
Sentence-Para Coherence: 0.569 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 364, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ndence. Therefore, we should examine the overall attendence of the movies that ar...
^^
Line 7, column 288, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...rate more coherent picture to determine whether or not advertising is likely to result in the ...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, however, if, may, moreover, second, secondly, so, therefore, thus, while, as to, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 31.0 55.5748502994 56% => More preposition wanted.
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1752.0 2260.96107784 77% => OK
No of words: 318.0 441.139720559 72% => More content wanted.
Chars per words: 5.50943396226 5.12650576532 107% => OK
Fourth root words length: 4.22286093782 4.56307096286 93% => OK
Word Length SD: 2.89721471266 2.78398813304 104% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.581761006289 0.468620217663 124% => OK
syllable_count: 551.7 705.55239521 78% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 49.7200446524 57.8364921388 86% => OK
Chars per sentence: 134.769230769 119.503703932 113% => OK
Words per sentence: 24.4615384615 23.324526521 105% => OK
Discourse Markers: 8.30769230769 5.70786347227 146% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.162305816175 0.218282227539 74% => OK
Sentence topic coherence: 0.0583914079989 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0494909917403 0.0701772020484 71% => OK
Paragraph topic coherence: 0.0956489116327 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.0572606505454 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 16.8 14.3799401198 117% => OK
flesch_reading_ease: 38.66 48.3550499002 80% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 14.97 12.5979740519 119% => OK
dale_chall_readability_score: 9.59 8.32208582834 115% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.