Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author of the passage states that in order to incrase the number of people who view films produced by Super Screen, the company has to invest more budget on advertising; but the conclusion is reached after a series of unbased assumptions that may cause the logic flow to have some fallacies.
The first problem is that the marketing department made a report in which it is stated that the number of views made by the movies produced by the company has decreased, but we dont' know what is the difference, so it is possible that the number of people is almost the same, thus making ridiculous the concern for such a decrease. If the advertising director wants to make sure that the managers will accept his request, he has to add some details in which he shows the actual change.
The director also says that the critics gave better reviews to company's movies in the past year, so he thinks that consumers don't read these reviews. But it's also possible that even if readers read them they are not convinced in watching the film, maybe because during the last period all critics decided to make more positive reviews to avoid the fans' anger, so the quality of a film is not always granted. The author must then make sure that the reviews of other companies' works haven't changed in the last years, and he also has to prove that the public isn't able to read many Super Screen's reviews.
Similarly, the author states that people are unaware of the presence of such good movies, and this is the main cause for the recent loss in audience. But again, there are other possible reasons for people to seem not to watch Super Screen's movies, and one could be the fact that people are able to watch them on internet sites, without spending money, and some of these streaming sites may not be legal, in which case the company would not know that their works are actually viewed by more people that the report states. It is necessary that the company investigates on the possible existence of illegal sites, before it can claim that people don't know about the presence of many products of good quality and don't watch them.
The last flaw can be seen in the conclusion. The author states that if a larger portion of the company's budget is invested in advertising, then the problem will be solved. But if more funds are used to tout the agency, then fewer remain to make valuable products, possibly leading to a further decrease in interest from consumers. The director must assure that an increase in the share allocated to advertising will not cause pejorative effects on the movies.
In conclusion, the author may be right, but before the recommendation can be taken in consideration, he has to give further information: we need to know how much the number of people who watched the company's films has decreased last year, if the rate of positive reviews have increased only for Super Screen, or if it has positively changed for other companies, too, he must make sure that there aren't illegal sites that distribute the company's works without it knowing, and finally tell us if the quality of the movies will be lowered after advertising will get more funds.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 563 350
No. of Characters: 2550 1500
No. of Different Words: 233 200
Fourth Root of Number of Words: 4.871 4.7
Average Word Length: 4.529 4.6
Word Length SD: 2.317 2.4
No. of Words greater than 5 chars: 169 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 37.533 21.0
Sentence Length SD: 20.613 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.359 0.35
Sentence-Para Coherence: 0.644 0.50
Sentence-Sentence Coherence: 0.194 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 178, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ed by the company has decreased, but we dont know what is the difference, so it is p...
^^^^
Line 5, column 126, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... past year, so he thinks that consumers dont read these reviews. But its also possib...
^^^^
Line 5, column 482, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...at the reviews of other companies works havent changed in the last years, and he also ...
^^^^^^
Line 5, column 557, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...nd he also has to prove that the public isnt able to read many Super Screens reviews...
^^^^
Line 7, column 644, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... sites, before it can claim that people dont know about the presence of many product...
^^^^
Line 7, column 710, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ce of many products of good quality and dont watch them. The last flaw can be seen...
^^^^
Line 11, column 397, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...nies, too, he must make sure that there arent illegal sites that distribute the compa...
^^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, if, may, similarly, so, then, thus, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 26.0 13.6137724551 191% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2602.0 2260.96107784 115% => OK
No of words: 557.0 441.139720559 126% => OK
Chars per words: 4.67145421903 5.12650576532 91% => OK
Fourth root words length: 4.85807034144 4.56307096286 106% => OK
Word Length SD: 2.37491974689 2.78398813304 85% => OK
Unique words: 243.0 204.123752495 119% => OK
Unique words percentage: 0.436265709156 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 815.4 705.55239521 116% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 12.0 1.67365269461 717% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 39.0 22.8473053892 171% => The Avg. Sentence Length is relatively long.
Sentence length SD: 129.396243203 57.8364921388 224% => The lengths of sentences changed so frequently.
Chars per sentence: 185.857142857 119.503703932 156% => OK
Words per sentence: 39.7857142857 23.324526521 171% => OK
Discourse Markers: 6.64285714286 5.70786347227 116% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.143925370749 0.218282227539 66% => OK
Sentence topic coherence: 0.0491154113298 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0295884670187 0.0701772020484 42% => Sentences are similar to each other.
Paragraph topic coherence: 0.0748304059375 0.128457276422 58% => OK
Paragraph topic coherence SD: 0.00977524734138 0.0628817314937 16% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 20.5 14.3799401198 143% => OK
flesch_reading_ease: 40.35 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 17.3 12.197005988 142% => OK
coleman_liau_index: 10.4 12.5979740519 83% => OK
dale_chall_readability_score: 8.52 8.32208582834 102% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 26.0 12.3882235529 210% => Linsear_write_formula is high.
gunning_fog: 17.6 11.1389221557 158% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.