Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In a memo from advertising director to Super Screen Movie Production Company, it was suggested that a larger share of budget should be allocated to advertising to increase the number of viewers. It's based on the assumption that all positive reviews are from trusted sources, people watch positive rated movies irrespective of their preference and quality of a movie is not responsible for reduced viewers. However, the above recommendation can be deemed viable only after answering the below questions.
Firstly, what is the credibility of the sources where positive reviews are provided? What if these are fake websites and people term them unreliable? There may be a possibility that the number of people reviewing the movies are very low thereby resulting in a higher average. If the number of people reviewing increases, then there may be a possibility that the rating may go down. One cannot attribute that a movie is of high quality just from ratings from untrusted sources. There should be evidence to specify the source and credibility of these ratings, and also the number of people reviewing and rating it as a hit. Advertising that a movie is highly rated based on a single individual rating it 10/10 may lead to mockery of the production house and thus should be avoided until necessary evidence is analysed.
Secondly, what is the guarantee that all the positive rated movies lead to better viewer turnout? What if the genre to which the movie belongs may not be appealing and result in reduced viewers? There are certain sections of people who don't like horror movies, etc irrespective of their rating. If the production house isn't focused on working on genres that attracts masses, then the viewer count may remain stagnant irrespective of the money invested in advertising. Thus, it's important to have quantitative data regarding the genres loved by the public and producing such movies instead of advertising.
Thirdly, the advertising director assumes that the movies are of good quality as percentage of positive reviews has increased. But one cannot confirm it based on unstated numerical entity. If percentage has increased, then by how much? it may be 1% or 50%. One cannot conclude without evaluating the metrics. And movie quality and viewer attraction cannot be solely attributed to reviews, there are other factors which might contribute such as the awards a movie has won(Oscars, etc), the box office collection it has made in the initial days, the way a movie has been promoted, etc. All these contribute to attract viewers to watch a movie. Thus, it's necessary to carefully evaluate by what factor the number of positive reviews has increased as well as the quality of the movie.
In conclusion, the above recommendation is based on several unwarranted assumptions. The advertising director must provide relevant and valid evidence to above mentioned questions for further examination. Until then, the argument shall remain flawed.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 5, column 237, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...here are certain sections of people who dont like horror movies, etc irrespective of...
^^^^
Line 5, column 320, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...f their rating. If the production house isnt focused on working on genres that attra...
^^^^
Line 7, column 237, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...entage has increased, then by how much? it may be 1% or 50%. One cannot conclude w...
^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, may, regarding, second, secondly, so, then, third, thirdly, thus, well, in conclusion, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2489.0 2260.96107784 110% => OK
No of words: 482.0 441.139720559 109% => OK
Chars per words: 5.16390041494 5.12650576532 101% => OK
Fourth root words length: 4.68556276237 4.56307096286 103% => OK
Word Length SD: 2.79773380438 2.78398813304 100% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.470954356846 0.468620217663 100% => OK
syllable_count: 806.4 705.55239521 114% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 57.7587437987 57.8364921388 100% => OK
Chars per sentence: 95.7307692308 119.503703932 80% => OK
Words per sentence: 18.5384615385 23.324526521 79% => OK
Discourse Markers: 5.61538461538 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.194219254165 0.218282227539 89% => OK
Sentence topic coherence: 0.050359151548 0.0743258471296 68% => OK
Sentence topic coherence SD: 0.0695704338299 0.0701772020484 99% => OK
Paragraph topic coherence: 0.114402268694 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0764161381634 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.62 8.32208582834 104% => OK
difficult_words: 125.0 98.500998004 127% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 5, column 237, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...here are certain sections of people who dont like horror movies, etc irrespective of...
^^^^
Line 5, column 320, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...f their rating. If the production house isnt focused on working on genres that attra...
^^^^
Line 7, column 237, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...entage has increased, then by how much? it may be 1% or 50%. One cannot conclude w...
^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, may, regarding, second, secondly, so, then, third, thirdly, thus, well, in conclusion, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2489.0 2260.96107784 110% => OK
No of words: 482.0 441.139720559 109% => OK
Chars per words: 5.16390041494 5.12650576532 101% => OK
Fourth root words length: 4.68556276237 4.56307096286 103% => OK
Word Length SD: 2.79773380438 2.78398813304 100% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.470954356846 0.468620217663 100% => OK
syllable_count: 806.4 705.55239521 114% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 57.7587437987 57.8364921388 100% => OK
Chars per sentence: 95.7307692308 119.503703932 80% => OK
Words per sentence: 18.5384615385 23.324526521 79% => OK
Discourse Markers: 5.61538461538 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.194219254165 0.218282227539 89% => OK
Sentence topic coherence: 0.050359151548 0.0743258471296 68% => OK
Sentence topic coherence SD: 0.0695704338299 0.0701772020484 99% => OK
Paragraph topic coherence: 0.114402268694 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0764161381634 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.62 8.32208582834 104% => OK
difficult_words: 125.0 98.500998004 127% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.