Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercury’s circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper
The Author’s argument about Lowering the price of mercury will attract business to buy advertising space in the paper is flawed. The author mention any statistical information about the market or the number competitors present in the market along with the mercury and the bugle in the argument. Even though the author has introduced the bugle as lower priced newspaper in the initial stage of argument as the cause that effected the decline of readers for the mercury but didn’t provide any other relevant evidence to support a strong conclusion.
Firstly, The Author didn’t provide any statistical information about the pricing of newspapers in the market to prove that the mercury is highly priced. The pricing of newspaper relatively depends on various aspects such as broadness of news published, quality of pictures, effective editorials, selective advertising etc. The pricing of bugle may be relatively low as it certainly gives more importance to other aspects or due to high advertising.
Secondly, the decline of readers for mercury may have caused to the technological transformation from newspapers to digital platform. Budding news applications available in the e-platform must have effectively reduced the readers of mercury. Also the argument doesn’t suggest any information regarding the increase of readers for bugle as well.
Further, as the author suggested the best way to increase circulation is reducing the pricing of newspaper is inappropriate as the argument fails to provide any information about the success of the bugle.
The circulation of mercury can be increased by publishing articles from different fields like entertainment, health, sports and international events to catch the reader’s attention. More over, the mercury can also focus on the digital application initiation by grab more readers online who can also increase the circulation online and offline for attracting adverting space in the newspapers.
The authors conclusion about the pricing of newspaper effecting the circulation is not strong or persuasive as it failed to address the above mentioned items in the argument. To strengthen the argument the author can provide statistical information about the trends of circulation.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 346 350
No. of Characters: 1853 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.313 4.7
Average Word Length: 5.355 4.6
Word Length SD: 2.967 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.615 21.0
Sentence Length SD: 9.393 7.5
Use of Discourse Markers (%): 0.462 0.12
Sentence-Text Coherence: 0.42 0.35
Sentence-Para Coherence: 0.725 0.50
Sentence-Sentence Coherence: 0.138 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 89, Rule ID: BUY_VBG[1]
Message: Did you mean 'by'?
Suggestion: by
...ice of mercury will attract business to buy advertising space in the paper is flawe...
^^^
Line 9, column 243, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ctively reduced the readers of mercury. Also the argument doesn't suggest any i...
^^^^
Line 21, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...rting space in the newspapers. The authors conclusion about the pricing of newspap...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, second, secondly, so, then, well, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 19.6327345309 36% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 4.0 28.8173652695 14% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 1936.0 2260.96107784 86% => OK
No of words: 343.0 441.139720559 78% => More content wanted.
Chars per words: 5.6443148688 5.12650576532 110% => OK
Fourth root words length: 4.30351707066 4.56307096286 94% => OK
Word Length SD: 3.11066831111 2.78398813304 112% => OK
Unique words: 164.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.478134110787 0.468620217663 102% => OK
syllable_count: 612.0 705.55239521 87% => OK
avg_syllables_per_word: 1.8 1.59920159681 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 42.9712765955 57.8364921388 74% => OK
Chars per sentence: 138.285714286 119.503703932 116% => OK
Words per sentence: 24.5 23.324526521 105% => OK
Discourse Markers: 6.28571428571 5.70786347227 110% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.186788070253 0.218282227539 86% => OK
Sentence topic coherence: 0.0746244484423 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.0479032425427 0.0701772020484 68% => OK
Paragraph topic coherence: 0.107665303846 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.0453170376335 0.0628817314937 72% => OK
Essay readability:
automated_readability_index: 17.4 14.3799401198 121% => OK
flesch_reading_ease: 30.2 48.3550499002 62% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 15.73 12.5979740519 125% => OK
dale_chall_readability_score: 9.34 8.32208582834 112% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.