The following appeared in a memo to the board of directors of Bargain Brand Cereals.
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
According to the memo to the board of directors of Bargain Brand Cereals, the author recommends that Bargain Brand expand its business and begin marketing other low-priced food products as soon as possible. Although his/her argument seems compelling at first, several unanswered questions make readers cast doubt on the validity of the argument.
First of all, is it true that very low prices of Bargain Brand Cereals attracted customers away from the top-selling cereal companies? It is likely that other factors drew customers’ attention. They might choose Bargain Brand Cereals because of its good taste or its uniqueness. Also, it is possible that they just wanted to try cereals by new brand. In these cases, customers might not be attracted by low-priced food products and purchase those from Bargain Brand Cereals.
Secondly, will Bargain Brand Cereals make profit if they produce various kinds of food products? It is likely that they have been making profits because they concentrated only on cereals. If they start producing other kinds of food products and the production cost increases, they might not be able to make profits much as before. In addition, in all likelihood, the production cost of other food products might not be low as cereals. Moreover, the author needs to take the marketing price into account. Therefore, the author needs to explain in detail about the production cost.
Lastly, the author needs to answer to the question whether the high profit for a year was anomaly. It is likely that the preference of cereals was a mode, and might not last for following years. Furthermore, customers might preferred low price cereals because of recent bad economic condition. If the economic condition gets better, it is likely that customers will pay more to buy high-quality, high-price products.
In conclusion, the argument that Bargain Brand Cereals should expand its business is unconvincing on many grounds. In order to bolster his/her argument, he/she needs to answer to the questions whether low prices have attracted customers and whether the high profit last year was anomaly or not.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-10 | sam 27 | 73 | view |
| 2023-08-10 | Fahim Shahriar Khan | 73 | view |
| 2023-07-10 | Jonginn | 66 | view |
| 2023-02-21 | HSNDEK | 58 | view |
| 2022-11-11 | raghavchauhan619 | 69 | view |
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 345 350
No. of Characters: 1730 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.31 4.7
Average Word Length: 5.014 4.6
Word Length SD: 2.507 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.158 21.0
Sentence Length SD: 6.235 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.559 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 213, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to bargain'
Suggestion: To bargain
...customers’ attention. They might choose Bargain Brand Cereals because of its good taste...
^^^^^^^
Line 7, column 39, Rule ID: WHETHER[5]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "the question"?
Suggestion: whether
... Lastly, the author needs to answer to the question whether the high profit for a year was anomaly....
^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, first, furthermore, if, lastly, moreover, second, secondly, so, therefore, in addition, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1791.0 2260.96107784 79% => OK
No of words: 342.0 441.139720559 78% => More content wanted.
Chars per words: 5.23684210526 5.12650576532 102% => OK
Fourth root words length: 4.30037696126 4.56307096286 94% => OK
Word Length SD: 2.63323047592 2.78398813304 95% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.482456140351 0.468620217663 103% => OK
syllable_count: 523.8 705.55239521 74% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.6578097252 57.8364921388 63% => OK
Chars per sentence: 94.2631578947 119.503703932 79% => OK
Words per sentence: 18.0 23.324526521 77% => OK
Discourse Markers: 6.36842105263 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.350308950437 0.218282227539 160% => OK
Sentence topic coherence: 0.120707863288 0.0743258471296 162% => OK
Sentence topic coherence SD: 0.121140226708 0.0701772020484 173% => OK
Paragraph topic coherence: 0.206950109617 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.119765024979 0.0628817314937 190% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 7.9 8.32208582834 95% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.