The following appeared in a memo to the board of directors of Bargain Brand Cereals.
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo shown above, the author talks about his super hit breakfast cereal "Bargain Brand breakfast cereal" and how a lower selling price helped them dominate the market even though other top-selling cereals were present. Consequently, the author suggests that given their huge success in the cereal business they should now expand to begin marketing other low-priced food products as quickly as possible. Before the authors recommendation can be properly evaluated, three questions must be answered.
First of all, a major catalyst for their success in the breakfast cereal market was that the top-selling cereal companies were not able to compete with their competitive prices. Not that the other companies did not try but their efforts were in vain. The top companies tried to reduce the prices of their main cereals but failed they also introduced their own line of budget cereals which were also a disaster. As a result, Bargain Brand remained as the most popular choice for everyone. Status quo of other markets might not be the same. Leading companies from that market may very likely fend of competition form Bargain Brand in two ways: 1. they can use their experience to lower prices as much as Bargain Brand, 2. they can use their market influence to push Bargain Brand out entirely. The strength of the author's recommendation cannot be properly judged without the answers of these questions.
Second of all, the author makes an unwarranted assumption that other food products are similar to cereals. Their success in the cereal market as stated above was their competitive price. Other food products may have a very high raw material cost and reducing prices analogous to what they did in the cereal market might not be possible. Furthermore, there might be several logistical costs that are a lot higher when compared to the logistical costs of cereals. All in all, it might be that reducing the manufacturing costs will not be feasible at all as much as it was in the cereal market. So more light needs to be shed on the answers to these questions before we evaluate the credibility of the author's recommendation.
Last of all, the author mentions that due to the unprecedented success of the Bargain Brand breakfast cereal they will move to other food products. This begs the answer to the very serious question of, is this possible with the current funds that they have? Expanding a business to include more products requires a substantial amount of capital and if the author cannot afford that then expanding to other low-priced food product is just not feasible at all. So this question must be answered before it can be decided if we back the author's recommendation or not.
In conclusion, the arguments behind the recommendation, as it is now is highly flawed as they are based on several assumptions. If the author can answer the questions stated above and provide more evidence only then it will possible to evaluate the feasibility of the recommendation.
| Post date | Users | Rates | Link to Content |
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| 2023-08-10 | sam 27 | 73 | view |
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| 2022-11-11 | raghavchauhan619 | 69 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 5 2
No. of Sentences: 22 15
No. of Words: 499 350
No. of Characters: 2441 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.726 4.7
Average Word Length: 4.892 4.6
Word Length SD: 2.642 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.682 21.0
Sentence Length SD: 8.259 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.31 0.35
Sentence-Para Coherence: 0.498 0.50
Sentence-Sentence Coherence: 0.069 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 432, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ucts as quickly as possible. Before the authors recommendation can be properly evaluate...
^^^^^^^
Line 3, column 646, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...tion form Bargain Brand in two ways: 1. they can use their experience to lower price...
^^^^
Line 3, column 721, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...wer prices as much as Bargain Brand, 2. they can use their market influence to push ...
^^^^
Line 3, column 813, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...Brand out entirely. The strength of the authors recommendation cannot be properly judge...
^^^^^^^
Line 5, column 700, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...fore we evaluate the credibility of the authors recommendation. Last of all, the au...
^^^^^^^
Line 7, column 534, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...before it can be decided if we back the authors recommendation or not. In conclusio...
^^^^^^^
Transition Words or Phrases used:
also, but, consequently, first, furthermore, if, may, second, so, then, in conclusion, as a result, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2504.0 2260.96107784 111% => OK
No of words: 499.0 441.139720559 113% => OK
Chars per words: 5.01803607214 5.12650576532 98% => OK
Fourth root words length: 4.72634191566 4.56307096286 104% => OK
Word Length SD: 2.7394914188 2.78398813304 98% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.454909819639 0.468620217663 97% => OK
syllable_count: 764.1 705.55239521 108% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 44.7557995932 57.8364921388 77% => OK
Chars per sentence: 104.333333333 119.503703932 87% => OK
Words per sentence: 20.7916666667 23.324526521 89% => OK
Discourse Markers: 4.66666666667 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249030818826 0.218282227539 114% => OK
Sentence topic coherence: 0.0773869315865 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0767592165565 0.0701772020484 109% => OK
Paragraph topic coherence: 0.145237298734 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0979974085286 0.0628817314937 156% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 7.76 8.32208582834 93% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.