The following appeared in a memo from the marketing director of Bargain Brand Cereals.
"One year ago we introduced our first product, 'Bargain Brand' breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices, and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success selling cereal, Bargain Brand should now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The above stated article which appeared in the memo talks about the launch of the company’s first product - ‘Bargain Brand’. The director of the company mentions that the product that they launched attracted many customers and lead to drooping away from the top-selling brands because of the low prices of Bargain Brand breakfast cereal. Although the top companies competed with this breakfast cereal but none of them succeeded because of the low prices in which the breakfast cereal was being sold. The company further mentions that they are thinking to expand their business and begin the marketing of the other products as soon as possible.
The “Bargain Brand” breakfast cereal was the company’s first launched product. The lower price attracted customers;but there is nowhere stated that the customers switched to the Bargain Brand breakfast cereal from the top-selling breakfast cereal companies. Also the director has not mentioned that the customers switched between the brands because of the product quality or the other essential nutrients which are present in this brands and not in the top-selling brand’s product. Along with this the product was launched a year ago and with such a stipulated time it cannot be concluded that the product the brand is selling is the best in the market with the affordable price . Also the statistics were not carried out about the reviews of the customers who consumed the product. Hence, considering the above factors it cannot be proven that the product is possible to all the customers.
Further, the director mentions that the top-selling brands tried to compete with their brand by lowering their brand prices, yet they were unable to reach the profit that this brand was achieving. This does not prove that the top-selling brands will not try to compete with them in the near future. Also the top-selling brands might be working on a plan to introduce the new product with lower price which Bargain Brand breakfast cereal is offering along with more nutrients to keep their customers . Since one year the Bargain Brand cereal did not find it necessary to hike the product price as they were already making profits with this price but the .Along with this the director also mentions that the company is trying to launch more products with the affordable price but it does not state that the future launched products will be as successful as breakfast cereal is.
Hence, taking all the above mentioned factors into consideration it cannot be proved that the above mentioned argument is true because the writer has not taken many factors into consideration that would strengthen the argument. So the writer need to check all the possible factors to support the argument.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-07-15 | hinal.panchal | 83 | view |
- The following appeared in a memo from the marketing director of Bargain Brand Cereals."One year ago we introduced our first product, 'Bargain Brand' breakfast cereal. Our very low prices quickly drew many customers away from the top-selling 83
- A folk remedy for insomnia, the scent in lavender flowers, has now been proved effective. In a recent study, 30 volunteers with chronic insomnia slept each night for three weeks on lavender-scented pillows in a controlled room where their sleep was monito 63
Comments
Essay evaluation report
flaws:
not so well organized.
---------------------
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 449 350
No. of Characters: 2239 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.603 4.7
Average Word Length: 4.987 4.6
Word Length SD: 2.396 2.4
No. of Words greater than 5 chars: 163 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.062 21.0
Sentence Length SD: 12.715 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.413 0.35
Sentence-Para Coherence: 0.598 0.50
Sentence-Sentence Coherence: 0.196 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 95, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... company's first launched product. The lower price attracted customers;but the...
^^^
Line 3, column 274, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...top-selling breakfast cereal companies. Also the director has not mentioned that the...
^^^^
Line 3, column 442, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...ssential nutrients which are present in this brands and not in the top-selling brand...
^^^^
Line 3, column 699, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... in the market with the affordable price . Also the statistics were not carried ou...
^^
Line 3, column 702, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... the market with the affordable price . Also the statistics were not carried out abo...
^^^^
Line 5, column 300, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...o compete with them in the near future. Also the top-selling brands might be working...
^^^^
Line 5, column 499, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...h more nutrients to keep their customers . Since one year the Bargain Brand cereal...
^^
Line 5, column 650, Rule ID: THE_SENT_END[1]
Message: Did you forget something after 'the'?
...eady making profits with this price but the .Along with this the director also mentio...
^^^^^
Line 5, column 653, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...y making profits with this price but the .Along with this the director also mentio...
^^
Line 5, column 655, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Along
...making profits with this price but the .Along with this the director also mentions th...
^^^^^
Transition Words or Phrases used:
also, but, first, hence, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2315.0 2260.96107784 102% => OK
No of words: 448.0 441.139720559 102% => OK
Chars per words: 5.16741071429 5.12650576532 101% => OK
Fourth root words length: 4.60065326758 4.56307096286 101% => OK
Word Length SD: 2.62990991727 2.78398813304 94% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.392857142857 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 671.4 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 71.7208128788 57.8364921388 124% => OK
Chars per sentence: 144.6875 119.503703932 121% => OK
Words per sentence: 28.0 23.324526521 120% => OK
Discourse Markers: 2.0625 5.70786347227 36% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.334776006207 0.218282227539 153% => OK
Sentence topic coherence: 0.139843467572 0.0743258471296 188% => OK
Sentence topic coherence SD: 0.104919139886 0.0701772020484 150% => OK
Paragraph topic coherence: 0.217612030341 0.128457276422 169% => OK
Paragraph topic coherence SD: 0.123744420976 0.0628817314937 197% => OK
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.