The following appeared in a memo from the marketing director of Top Dog Pet Stores.
"Five years ago, Fish Emporium started advertising in the magazine Exotic Pets Monthly. Their stores saw sales increase by 15 percent. The three Fish Emporium stores in Gulf City saw an even greater increase than that. Because Top Dog has some of its largest stores in Gulf City, it seems clear that we should start placing our own ads in Exotic Pets Monthly. If we do so, we will be sure to reverse the recent trend of declining sales and start making a profit again."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The marketing director of top dog pet stores argument that they should start placing ads in exotic pets monthly magazine is unsound. Furthermore, the prediction that they will reverse the recent decline on sales and start making profit is not entirely cogent. Both argument and prediction are based on dubious inferences and questionable assumptions, which require more information to prove they are valid and reliable.
It is stated that fish emporium store sales increase by 15 percent and the store located at Gulf city obtained a greater increase, because of their advertisement in the magazine exotic pets monthly. This assumption should be proved to be taken into consideration. We would ask if the increase in sales is related to the ad in the magazine or there are other possible explanation. The inference that top dog pet stores will obtain the same result after announce in the magazine could not be true.
Furthermore, the fish emporium started his ads in the magazine five years ago. Therefore, the enhancement of just 15 percent maybe be not significant to support a valid conclusion due to the long time and since we do not know the real numbers this percentage express. It is necessary to know the numbers of this enhancement in order to analyze if it really impacted the profit.
Moreover, the greater increase at Gulf city fish emporium store may be related to the preference or necessity of its residents for the products and services offered by this store. How can we prove that the advertisement caused this enhancement? Therefore, the correlation that top dog large stores in this city will also increase their sales is not plausible.
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Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
also, furthermore, if, may, moreover, really, so, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1392.0 2260.96107784 62% => OK
No of words: 276.0 441.139720559 63% => More content wanted.
Chars per words: 5.04347826087 5.12650576532 98% => OK
Fourth root words length: 4.07593519647 4.56307096286 89% => OK
Word Length SD: 2.79491353944 2.78398813304 100% => OK
Unique words: 145.0 204.123752495 71% => More unique words wanted.
Unique words percentage: 0.525362318841 0.468620217663 112% => OK
syllable_count: 446.4 705.55239521 63% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 42.6328761659 57.8364921388 74% => OK
Chars per sentence: 107.076923077 119.503703932 90% => OK
Words per sentence: 21.2307692308 23.324526521 91% => OK
Discourse Markers: 4.53846153846 5.70786347227 80% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.421599080075 0.218282227539 193% => OK
Sentence topic coherence: 0.144886178882 0.0743258471296 195% => OK
Sentence topic coherence SD: 0.14664805883 0.0701772020484 209% => The coherence between sentences is low.
Paragraph topic coherence: 0.239868295079 0.128457276422 187% => OK
Paragraph topic coherence SD: 0.0864472831226 0.0628817314937 137% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.68 8.32208582834 104% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
also, furthermore, if, may, moreover, really, so, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1392.0 2260.96107784 62% => OK
No of words: 276.0 441.139720559 63% => More content wanted.
Chars per words: 5.04347826087 5.12650576532 98% => OK
Fourth root words length: 4.07593519647 4.56307096286 89% => OK
Word Length SD: 2.79491353944 2.78398813304 100% => OK
Unique words: 145.0 204.123752495 71% => More unique words wanted.
Unique words percentage: 0.525362318841 0.468620217663 112% => OK
syllable_count: 446.4 705.55239521 63% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 42.6328761659 57.8364921388 74% => OK
Chars per sentence: 107.076923077 119.503703932 90% => OK
Words per sentence: 21.2307692308 23.324526521 91% => OK
Discourse Markers: 4.53846153846 5.70786347227 80% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.421599080075 0.218282227539 193% => OK
Sentence topic coherence: 0.144886178882 0.0743258471296 195% => OK
Sentence topic coherence SD: 0.14664805883 0.0701772020484 209% => The coherence between sentences is low.
Paragraph topic coherence: 0.239868295079 0.128457276422 187% => OK
Paragraph topic coherence SD: 0.0864472831226 0.0628817314937 137% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.68 8.32208582834 104% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.