The following appeared in a memo from the marketing director of Top Dog Pet Stores.
"Five years ago, Fish Emporium started advertising in the magazine Exotic Pets Monthly. Their stores saw sales increase by 15 percent. The three Fish Emporium stores in Gulf City saw an even greater increase than that. Because Top Dog has some of its largest stores in Gulf City, it seems clear that we should start placing our own ads in Exotic Pets Monthly. If we do so, we will be sure to reverse the recent trend of declining sales and start making a profit again."
The marketing director of Top Dog Pet Stores shows that if he advertise their stores in Exotic Pet Monthly, magazine, it will be helpful to reverse the rate of declining sales and make profits. Also, he documents that the other store, Fish Emporium gives sale increases after they give an advertisement in Exotic Pet Monthly. The argument seems very logical at first glance, but there are partly unstated assumption that would affect argument negatively.
To begin with, Fish Emporium posted advertisement in Exotic Pet Monthly five years ago and it doesn’t give any clue about recent circumstances; indeed, it can’t give any generalization to recent profits. The fact that Fish Emporium would have 15 percent increase and three franchise stores have profit can’t give any conclusion of having profit of recent times. Hence, to make this statement valuable, this statement should be still valuable even recent times.
Moreover, this argument didn’t assumed three stores of Fish Emporium placed in the Gulf City are not selling goods that Top Dog Pet Stores has because these three stores have profits, which means that it would be very competitive to survive. Eventually, advertisement can’t give Top Dog Pet Stores benefit. Hence, If Top Dog Pet Stores have goods that Fish doesn’t have and very competitive to them, then argument will be plausible to understand.
Also, Fish Emporium is not Top Pet Stores which means advertisement would have the same effect as Fish Emporium does advertise on Exotic Pet Monthly. Just because Top Pet Stores are having an advertisement on Exotic Pet Monthly, it doesn’t mean that customers are going to their store and buy their items and goods; they probably don’t have the same effect as Fish Emporium has. So, there should be an assumption that advertisement would have the same effect when any stores advertise.
In conclusion, when those unstated assumption explained clearly in the argument, it will logically make argument more comprehensible. Finally, marketing director of Top Dog Pet store discussion is going to valuable.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-01-01 | missionfission | 59 | view |
| 2018-07-14 | arpitmotwani | 42 | view |
| 2017-07-27 | roncy | view | |
| 2017-02-18 | Cho0304 | 50 | view |
| 2016-10-08 | kovalana90 | 50 | view |
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Grammar and spelling errors:
Line 1, column 63, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'advertises'.
Suggestion: advertises
... of Top Dog Pet Stores shows that if he advertise their stores in Exotic Pet Monthly, mag...
^^^^^^^^^
Line 1, column 406, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'assumptions'?
Suggestion: assumptions
...t glance, but there are partly unstated assumption that would affect argument negatively. ...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, hence, if, moreover, so, still, then, in conclusion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 27.0 55.5748502994 49% => More preposition wanted.
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1789.0 2260.96107784 79% => OK
No of words: 334.0 441.139720559 76% => More content wanted.
Chars per words: 5.35628742515 5.12650576532 104% => OK
Fourth root words length: 4.27500489853 4.56307096286 94% => OK
Word Length SD: 2.80208331598 2.78398813304 101% => OK
Unique words: 150.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.449101796407 0.468620217663 96% => OK
syllable_count: 558.0 705.55239521 79% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Interrogative: 1.0 0.471057884232 212% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 53.4851209521 57.8364921388 92% => OK
Chars per sentence: 127.785714286 119.503703932 107% => OK
Words per sentence: 23.8571428571 23.324526521 102% => OK
Discourse Markers: 6.64285714286 5.70786347227 116% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.469057719224 0.218282227539 215% => OK
Sentence topic coherence: 0.200226646916 0.0743258471296 269% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.130913320512 0.0701772020484 187% => OK
Paragraph topic coherence: 0.283548692489 0.128457276422 221% => OK
Paragraph topic coherence SD: 0.0892514298297 0.0628817314937 142% => OK
Essay readability:
automated_readability_index: 15.7 14.3799401198 109% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.