The memo from the New vice president of a cloth manufacturer claims that they should increase production of alpaca overcoat owing to good wool supply, decreased market competition and increased market value for the product. However, the argument fails to consider current market scenario, cause behind abandonment of major competitor and overgeneralizes pattern of rise in cloth pricing. Thus, the author is expected to re-analyze the argument based on additional evidence and market research.
Firstly, the author considers that expected sale of overcoat is similar if not burgeoned as compared to the market five years ago. However, a lot of things changes during this period. It is incorrect to assume that people's perspective regarding that overcoat have not changed, and still prefer that type of overcoat without proper market research. For instance, similar-looking synthetic fiber overcoat maybe available in the market at much lower price compared to authentic alpaca overcoat and costumers may have shifted towards it. On the other hand, people's preference towards dress changes with age. The generation men who wear alpaca overcoat may have become older and their preference might be changed. Failing to consider these factors can make the assumption regarding similar market condition lose its ground, eventually making argument weaker.
Secondly, Lack of competition from major competitor of that time is assumed as market opportunity, without proper research. It may be true that the competitor has lost its market to new competitors, creating similar product at much lower price. In this context, major competitor losing market can be an ominous sign for the company to resume production. Similarly, it maybe true that decreased market preference of overcoat may have forced the competitor to abandon its production. In either case, lack of the then major competitor means it was difficult for him to sell its product and hence the market seems much difficult to penetrate, decreasing sale of product.
Finally, the argument generalizes price increase of other commodity as an opportunity to increase price of the product without further research. It is not true that price of every product rises at same rate. some products price may have risen significantly in comparision to other products. this is determined by consumer preference. Probably, price of specified product is decreased while overall price is in increasing pattern. Further, Most of the times, increased cost of production forces producers to increase price of their products. This is one probable cause behind price hike, which is not considered by the author. If this is the condition, profit from the product may not be as high as expected by author. In either case, the profit will not be as expected.
In this way, the argument made by author to increase production of overcoat seems questionable in various assumptions it makes during its formation as mentioned above. Author is expected to conduct more rigorous market research and more serious analysis of their findings in order to make big market decisions like that. The findings will ascertain wheather resuming production will bring considerable chunk of profit, and hence butress the argument.
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e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 8 2
No. of Sentences: 25 15
No. of Words: 508 350
No. of Characters: 2677 1500
No. of Different Words: 234 200
Fourth Root of Number of Words: 4.748 4.7
Average Word Length: 5.27 4.6
Word Length SD: 2.714 2.4
No. of Words greater than 5 chars: 215 100
No. of Words greater than 6 chars: 165 80
No. of Words greater than 7 chars: 122 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.32 21.0
Sentence Length SD: 6.485 7.5
Use of Discourse Markers (%): 0.72 0.12
Sentence-Text Coherence: 0.305 0.35
Sentence-Para Coherence: 0.305 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 375, Rule ID: IT_VBZ[1]
Message: Did you mean 'trues'?
Suggestion: trues
... resume production. Similarly, it maybe true that decreased market preference of ove...
^^^^
Line 4, column 208, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Some
...ce of every product rises at same rate. some products price may have risen significa...
^^^^
Line 4, column 291, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...antly in comparision to other products. this is determined by consumer preference. P...
^^^^
Transition Words or Phrases used:
but, finally, first, firstly, hence, however, if, look, may, regarding, second, secondly, similarly, so, still, then, thus, while, for instance, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 2736.0 2260.96107784 121% => OK
No of words: 508.0 441.139720559 115% => OK
Chars per words: 5.38582677165 5.12650576532 105% => OK
Fourth root words length: 4.74751043592 4.56307096286 104% => OK
Word Length SD: 2.78226427249 2.78398813304 100% => OK
Unique words: 240.0 204.123752495 118% => OK
Unique words percentage: 0.472440944882 0.468620217663 101% => OK
syllable_count: 864.9 705.55239521 123% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.5476887239 57.8364921388 77% => OK
Chars per sentence: 101.333333333 119.503703932 85% => OK
Words per sentence: 18.8148148148 23.324526521 81% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0979890420175 0.218282227539 45% => OK
Sentence topic coherence: 0.0301195004926 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.040257661395 0.0701772020484 57% => OK
Paragraph topic coherence: 0.0606223579641 0.128457276422 47% => OK
Paragraph topic coherence SD: 0.0366070899922 0.0628817314937 58% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.98 12.5979740519 111% => OK
dale_chall_readability_score: 8.51 8.32208582834 102% => OK
difficult_words: 128.0 98.500998004 130% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.