The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Based on the recent study of customers, the vice president of marketing at Dura-Sock, Inc. conclude that the company is wasting the money it spends on its patented Endure manufacturing process, and could increase profits by discontinuing use of the process. Although the inference seems logical, the argument is rife with holes and assumptions, not strong enough to lead to the conclusion the vice president wants. Following problems serve to undermine the argument.
First and foremost, the argument presents the evidence that given the new study our average customer actually purchases new Dura-Socks every three months. Based on the study, the vice president suggests that given the high frequency of purchase, durability of socks, as well as the Endure process, is not necessary, even helpful, to the Dura-Sock business. However, the vice president is falling to consider other possible alternatives. It is possible that the reason why customers buys new socks is that they want more socks but not that they throw away their old ones, which means durability of socks is still necessary. To strengthen the argument, the vice president would benefit from implementing an elaborative survey asking customers how many socks they own and when they will abandon their old socks.
The vice president demonstrates the survey about customers in the largest market, northeastern United States cities, of the company, showing they most value Dura-Socks' stylish appearance and availability in many colors. It seems that, since customers from northeastern cities prefer more styles and colors, the durability is no longer important. Yet the vice president demonstrates falls to take into consideration that the opposite may be true as well. Actually, though northeastern United States cities are the largest market of the company, customers from there could be only a small part of the entire market. Maybe most of customers enjoy the durability of socks other that styles and colors. Unless the proportion between the number of customers and cities is valid and reliable, it cannot be used to effectively back the argument.
In a nut shell, although at first the argument proposed by the vice president seems cogent and convincing, there are several gaps in the reasoning. In consideration of the fact given, some alternative possibilities are plausible as well. The vice president falls to adequately support the interference presented in the argument. To validate the argument, the vice president would need more information about details of socks of customers and proportion between the number of customers and cities.
| Post date | Users | Rates | Link to Content |
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| 2019-09-11 | sanket007 | 29 | view |
| 2019-08-30 | Dona Shin | 48 | view |
| 2019-01-25 | Soham Pradhan | 46 | view |
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Grammar and spelling errors:
Line 3, column 279, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...rchase, durability of socks, as well as the Endure process, is not necessary, even helpful...
^^^^^^^^^^
Line 5, column 621, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the customers') or simply say ''most customers''.
Suggestion: most of the customers; most customers
... small part of the entire market. Maybe most of customers enjoy the durability of socks other tha...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, but, first, however, if, may, so, still, then, well, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2214.0 2260.96107784 98% => OK
No of words: 411.0 441.139720559 93% => More content wanted.
Chars per words: 5.38686131387 5.12650576532 105% => OK
Fourth root words length: 4.50256981431 4.56307096286 99% => OK
Word Length SD: 2.85405089761 2.78398813304 103% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.503649635036 0.468620217663 107% => OK
syllable_count: 689.4 705.55239521 98% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 45.7928008471 57.8364921388 79% => OK
Chars per sentence: 116.526315789 119.503703932 98% => OK
Words per sentence: 21.6315789474 23.324526521 93% => OK
Discourse Markers: 3.84210526316 5.70786347227 67% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.359209634792 0.218282227539 165% => OK
Sentence topic coherence: 0.104036904291 0.0743258471296 140% => OK
Sentence topic coherence SD: 0.0810952721425 0.0701772020484 116% => OK
Paragraph topic coherence: 0.213594877921 0.128457276422 166% => OK
Paragraph topic coherence SD: 0.0843337922966 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.98 12.5979740519 111% => OK
dale_chall_readability_score: 8.6 8.32208582834 103% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.