The following appeared in a memorandum from the manager of WWAC radio station.
"WWAC must change from its current rock-music format because the number of listeners has been declining, even though the population in our listening area has been growing. The population growth has resulted mainly from people moving to our area after their retirement, and we must make listeners of these new residents. But they seem to have limited interest in music: several local stores selling recorded music have recently closed. Therefore, just changing to another kind of music is not going to increase our audience. Instead, we should adopt a news-and-talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The manager of WWAC radio station asserts the cause for the decline in the number of listeners to the current broadcast of rock-music format and assumes that adoption of the news-and-talk programs will solve the problem. However, this memorandum is rife with dubious assumptions and raises important questions on the inferences. Scrutinizing these assumptions will aid in the examination of the argument.
Firstly, the manager fails to provide the time data since when the listeners started decreasing. Missing facts on the temporal relation of rock-music popularity with the decline in listeners appear to be one among many fallacies. Similarly, it is also equally necessary to examine other possible factors that might have led to the decline. Start of the broadcast of a new radio station in the area might have diverted the audience of the WWAC radio station. It is also probable that the major audience base of the radio has shifted to television. Without analyzing the data on sales of television and the popularity of TV channels in that area, it can be faulty to consider the manager’s argument.
Secondly, the manager asserts that the population of the area is increasing and it is mainly due to the influx of retirement population. His above claim about the reduced number of listeners appears to be based on the assumption that retired people don’t prefer rock-music format. However, he presents no evidence to buttress this position. The rock-music might be equally preferred by the retired people as well. However, he fails to evince whether those people stay with their family. If there are young members migrating with the head of the family in the retirement plan, the manager’s assumption weakens his own claim.
Thirdly, he states that local stores selling recorded music have recently closed. In the contrary, with the recent access to the online media and music websites, the listeners might have begrudged to pay for the compact discs. Rather than changing the current program format, the manager might consider upgrading the current broadcasting form to online, so that the wider range of audience can be covered.
Fourthly, the manager predicts that adoption of the news-and-talk format will solve the problem. He also states this form as popular in the area. Before arriving at this conclusion, he might consider studying the status of listeners in the areas where this format is featured. Otherwise, it might be too quick to make such adoption and might lead to a further decrease in the number of listeners.
From the above contemplation, it is limpid that the memorandum from the manager is stuffed with fallacies and needs further evidence, supporting information and careful examination of the facts before recommending any change to the current program format of the radio station.
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| 2022-07-29 | d_kumar | 66 | view |
| 2021-07-03 | piyushac123 | 60 | view |
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| 2021-03-17 | UnicornCookie | 83 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 457 350
No. of Characters: 2309 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.624 4.7
Average Word Length: 5.053 4.6
Word Length SD: 2.644 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 144 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.87 21.0
Sentence Length SD: 8.099 7.5
Use of Discourse Markers (%): 0.522 0.12
Sentence-Text Coherence: 0.302 0.35
Sentence-Para Coherence: 0.526 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 6 5
Transition Words or Phrases used:
also, but, first, firstly, however, if, second, secondly, similarly, so, third, thirdly, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 2384.0 2260.96107784 105% => OK
No of words: 456.0 441.139720559 103% => OK
Chars per words: 5.22807017544 5.12650576532 102% => OK
Fourth root words length: 4.62105577807 4.56307096286 101% => OK
Word Length SD: 2.79166235994 2.78398813304 100% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.478070175439 0.468620217663 102% => OK
syllable_count: 745.2 705.55239521 106% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 51.3702965964 57.8364921388 89% => OK
Chars per sentence: 103.652173913 119.503703932 87% => OK
Words per sentence: 19.8260869565 23.324526521 85% => OK
Discourse Markers: 4.04347826087 5.70786347227 71% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264230851939 0.218282227539 121% => OK
Sentence topic coherence: 0.0695824396096 0.0743258471296 94% => OK
Sentence topic coherence SD: 0.0670066823397 0.0701772020484 95% => OK
Paragraph topic coherence: 0.143680317757 0.128457276422 112% => OK
Paragraph topic coherence SD: 0.043281472138 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.05 12.5979740519 104% => OK
dale_chall_readability_score: 8.94 8.32208582834 107% => OK
difficult_words: 126.0 98.500998004 128% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.