The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The manager of WWAC radio station is concern with the decline of in population of listener. To increase several listener the radio station manager decided to replace rock music by news and talk format because the people moved in radio frequency area after their retirement. The manager assumes that the retired people are not interested in rock music and it should be changed by their interest’s programs. I am not convinced with the given argument and before taking any step the manager should consider other point of view also.
Moreover, the radio station should find concert data of population lived in radio frequency area. Before taking any step the WWAC radio station must work on their research area and take interviews also from their listener. When they get solid data than only they can come to conclusion otherwise the action will not be beneficial. On the large-scale projects company never work by observation only.
Additionally, with the research radio station should analyse their radio programs and their timings also. It may be possible the radio station is not performing their work with full efficacy and the listeners get bored with programs. As it is mentioned in the argument that the population of listeners decline but the decline population is not necessary belong to senile group only. The manager over assumed that due to retired people shifted to the area is not clearly indicate that they are the major reason for decrease in listeners. One more important point is generally the radio and televisions broadcast programs related to all age groups and always take care their listeners, but in the given argument the manager talked about to start programs for retired people. The manager’s statement clearly indicates the lack of effectively of the programs.
One more important to be considered is the advertisements repeated on the radio channel. For some listeners the advertisements are boring so it may be one of the reasons of the decline in listeners. The manager should take feedback for radio station as well as same processor follow for radio jockeys. The radio stations popularity is based on the radio host who can make the show rock as well as flop.
Finally, the argument become weakens on the basis of aforementioned points, so the manager should analyse before taking any decision.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 384 350
No. of Characters: 1914 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.427 4.7
Average Word Length: 4.984 4.6
Word Length SD: 2.536 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.211 21.0
Sentence Length SD: 6.354 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.555 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 105, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun listener seems to be countable; consider using: 'several listeners'.
Suggestion: several listeners
... in population of listener. To increase several listener the radio station manager decided to re...
^^^^^^^^^^^^^^^^
Line 1, column 530, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...ger should consider other point of view also. Moreover, the radio station should ...
^^^^
Line 5, column 101, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
... their radio programs and their timings also. It may be possible the radio station ...
^^^^
Transition Words or Phrases used:
also, but, finally, if, may, moreover, so, well, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1964.0 2260.96107784 87% => OK
No of words: 384.0 441.139720559 87% => More content wanted.
Chars per words: 5.11458333333 5.12650576532 100% => OK
Fourth root words length: 4.4267276788 4.56307096286 97% => OK
Word Length SD: 2.66924923772 2.78398813304 96% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.450520833333 0.468620217663 96% => OK
syllable_count: 631.8 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 37.5511470219 57.8364921388 65% => OK
Chars per sentence: 103.368421053 119.503703932 86% => OK
Words per sentence: 20.2105263158 23.324526521 87% => OK
Discourse Markers: 3.10526315789 5.70786347227 54% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.230241985491 0.218282227539 105% => OK
Sentence topic coherence: 0.0812715132413 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0727886794866 0.0701772020484 104% => OK
Paragraph topic coherence: 0.129993612284 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.069658148171 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.