The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The WWAC radio station is facing challenges that many other radio stations face. The WWAC radio station is experiencing a decline in listener numbers and they are searching for the best plan to bring back numbers, resulting in profits. The WWAC radio station has the right idea when they mentioned, “We must make listeners of these new residents.” Any radio station must be aware of their listeners; specifically, the genre. In order for this to be possible, the radio station is going to need to prepare a well thought out plan to reverse the decline in listener numbers.
First off, it is important for the radio station to collect data on who is listening to the station and try to promote the station to those who are not listeners yet, but some specific evidence needed to evaluate this argument is understanding the population breakdown. This could be done through a large outreach survey. This survey could either strengthen or weaken the argument of changing the radio station to a news and talk format. Some citizens may prefer music. If that is the case, the radio station must find out what genre of music and how often to play and this would weaken the argument. However, considering the age of the new residents to the area many may prefer the news and talk format. The radio station must use a survey to discover what type of news and topics interests the citizens. It may also be important to find data to support the political views that are in this station range. The radio station could also ask for suggestions from listeners, so that they can maintain the loyal station listeners. It may be risky for the station to lose the listeners they already have by changing the format. This could be solved with certain hours allocated to different listeners, but the data to make this call would come out of a survey.
The argument that the WWAC radio station should change from music to a news and talk show is a decision that requires meticulous thought. In order to strengthen that argument, the news station is going to need some personal data from the surrounding listeners. Unfortunately, the survey could lead to evidence that would weaken the argument, but regardless the evidence is needed in order to make a good decision.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 390 350
No. of Characters: 1818 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.444 4.7
Average Word Length: 4.662 4.6
Word Length SD: 2.412 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.526 21.0
Sentence Length SD: 8.381 7.5
Use of Discourse Markers (%): 0.526 0.12
Sentence-Text Coherence: 0.367 0.35
Sentence-Para Coherence: 0.486 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The WWAC radio station is facing challen...
^^^^
Line 1, column 241, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ing back numbers, resulting in profits. The WWAC radio station has the right idea w...
^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rse the decline in listener numbers. First off, it is important for the radio...
^^^^^
Line 3, column 233, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...idence needed to evaluate this argument is understanding the population breakdown. This could be...
^^^^^^^^^^^^^^^^
Line 3, column 670, Rule ID: MANY_NN_U[1]
Message: Possible agreement error. The noun may seems to be uncountable; consider using: 'much may', 'a good deal of may'.
Suggestion: much may; a good deal of may
...he age of the new residents to the area many may prefer the news and talk format. The ra...
^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...is call would come out of a survey. The argument that the WWAC radio station...
^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 27.0 16.3942115768 165% => OK
Performance on vocabulary words:
No of characters: 1871.0 2260.96107784 83% => OK
No of words: 390.0 441.139720559 88% => More content wanted.
Chars per words: 4.79743589744 5.12650576532 94% => OK
Fourth root words length: 4.44391917772 4.56307096286 97% => OK
Word Length SD: 2.56784470519 2.78398813304 92% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.433333333333 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 573.3 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 51.3379326944 57.8364921388 89% => OK
Chars per sentence: 103.944444444 119.503703932 87% => OK
Words per sentence: 21.6666666667 23.324526521 93% => OK
Discourse Markers: 2.77777777778 5.70786347227 49% => More transition words/phrases wanted.
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.243914416781 0.218282227539 112% => OK
Sentence topic coherence: 0.090776186013 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0642754135805 0.0701772020484 92% => OK
Paragraph topic coherence: 0.180723328521 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.0561976205584 0.0628817314937 89% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.56 12.5979740519 84% => OK
dale_chall_readability_score: 7.43 8.32208582834 89% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.