The following appeared in a memorandum from the manager of WWAC radio station.
"WWAC must change from its current rock-music format because the number of listeners has been declining, even though the population in our listening area has been growing. The population growth has resulted mainly from people moving to our area after their retirement, and we must make listeners of these new residents. But they seem to have limited interest in music: several local stores selling recorded music have recently closed. Therefore, just changing to another kind of music is not going to increase our audience. Instead, we should adopt a news-and-talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author recommends that in order to increase the number of listener, the radio company should change from its current rock-music to news and talk format. The present two pieces of evidence to support the argument. First, a major portion of the growing population in the area consists of old retired people. Secondly, sales of recorded music is declining. At first the argument seems reasonable but a careful analysis reveals that the argument is based on several assumptions which if don't hold true would seriously undermine the argument.
First of all, it is assumed that growth in population should commensurate increase in number of listeners. Since, the population is growing in the area and still the number of listener are diminishing, the author feels that people don't like WWAC radio music. There can be myriad number of reasons which can explain this decline. Perhaps, some other music radio station is more popular or people perfer to listen to music on their mobiles phone or laptop. We need to rule out all these possibilities otherwise the validity of the argument is suspect.
Coming to the second piece of evidence that there has been decline in local sales of recorded music listener which indicates limited interest in music. There are serval flaws in this piece of evidence. First, recorded music and radio music are two different platform and consequently, it's not reasonable to draw conclusion about a the interest of people in radion music based only the interest of people in recorded music. Perhaps, people prefer radio over recorded music. Recorded music might be costly and people are not able to afford it. This could be one reason behind the decline in sales of recorded music. But this had nothing to do with people's interest in music. We need to know exact cause behind the decline in sales of recorded music. Is it really that people are not inclined towards listening music? For this, we can do a study of affordability of recorded music and people's preferences about music platforms.
Finally, switching to news and talk format might reduce the number of listener in contrast to what the manager hopes for. It is mentioned that news and talk format is becoming increasingly popular in the area but this might be due to some already established radion stations. If WWAC switch to news and talk format it might have to compete with the popular radio stations. In that case, it's possible that the number of listener further reduce because they would lose their current music listener plus due to heavy competition they might not be able to attract new listener.
In sum, the argument as of now stands weakly on serveral assumptions which renders the argument un-reasonable. More information is needed regarding the exact cause of decline in the sales of recorded music. We need to find out if there is any correlation between the decline in sales of recorded music and the interest of people in music. Finally, we explore if there other possible alternatives by which WWAC can increase it's popularity for example, by switching to a differnt format of music which is tailored to the taste of majority of the people.
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Comments
Essay evaluation report
Sentence: Perhaps, some other music radio station is more popular or people perfer to listen to music on their mobiles phone or laptop.
Error: perfer Suggestion: prefer
Sentence: There are serval flaws in this piece of evidence.
Error: serval Suggestion: No alternate word
Sentence: First, recorded music and radio music are two different platform and consequently, it's not reasonable to draw conclusion about a the interest of people in radion music based only the interest of people in recorded music.
Error: radion Suggestion: No alternate word
Sentence: It is mentioned that news and talk format is becoming increasingly popular in the area but this might be due to some already established radion stations.
Error: radion Suggestion: No alternate word
Sentence: In sum, the argument as of now stands weakly on serveral assumptions which renders the argument un-reasonable.
Error: serveral Suggestion: several
Sentence: Finally, we explore if there other possible alternatives by which WWAC can increase it's popularity for example, by switching to a differnt format of music which is tailored to the taste of majority of the people.
Error: differnt Suggestion: different
----------------
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 28 15
No. of Words: 533 350
No. of Characters: 2573 1500
No. of Different Words: 222 200
Fourth Root of Number of Words: 4.805 4.7
Average Word Length: 4.827 4.6
Word Length SD: 2.494 2.4
No. of Words greater than 5 chars: 185 100
No. of Words greater than 6 chars: 135 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.036 21.0
Sentence Length SD: 8.347 7.5
Use of Discourse Markers (%): 0.536 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.512 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 486, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...t is based on several assumptions which if dont hold true would seriously undermin...
^^
Line 1, column 489, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...s based on several assumptions which if dont hold true would seriously undermine the...
^^^^
Line 2, column 232, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...minishing, the author feels that people dont like WWAC radio music. There can be myr...
^^^^
Line 2, column 307, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...an be myriad number of reasons which can explain this decline. Perhaps, some othe...
^^
Line 3, column 259, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'platform' seems to be countable, so consider using: 'platforms'.
Suggestion: platforms
...music and radio music are two different platform and consequently, its not reasonable to...
^^^^^^^^
Line 3, column 330, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'a' or 'the' is left.
Suggestion: a; the
...not reasonable to draw conclusion about a the interest of people in radion music base...
^^^^^
Line 3, column 641, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...corded music. But this had nothing to do with peoples interest in music. We need ...
^^
Line 5, column 152, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...More information is needed regarding the exact cause of decline in the sales of r...
^^
Transition Words or Phrases used:
but, consequently, finally, first, if, really, regarding, second, secondly, so, still, for example, in contrast, first of all, in contrast to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 89.0 55.5748502994 160% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2622.0 2260.96107784 116% => OK
No of words: 531.0 441.139720559 120% => OK
Chars per words: 4.93785310734 5.12650576532 96% => OK
Fourth root words length: 4.80035803286 4.56307096286 105% => OK
Word Length SD: 2.55246931538 2.78398813304 92% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.416195856874 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 843.3 705.55239521 120% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.8979059722 57.8364921388 86% => OK
Chars per sentence: 93.6428571429 119.503703932 78% => OK
Words per sentence: 18.9642857143 23.324526521 81% => OK
Discourse Markers: 5.03571428571 5.70786347227 88% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205478602927 0.218282227539 94% => OK
Sentence topic coherence: 0.0635783799012 0.0743258471296 86% => OK
Sentence topic coherence SD: 0.0498482141642 0.0701772020484 71% => OK
Paragraph topic coherence: 0.120809134986 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.00478995316319 0.0628817314937 8% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.37 12.5979740519 90% => OK
dale_chall_readability_score: 7.41 8.32208582834 89% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.