The following appeared in a memorandum from the manager of WWAC radio station.
"WWAC must change from its current rock-music format because the number of listeners has been declining, even though the population in our listening area has been growing. The population growth has resulted mainly from people moving to our area after their retirement, and we must make listeners of these new residents. But they seem to have limited interest in music: several local stores selling recorded music have recently closed. Therefore, just changing to another kind of music is not going to increase our audience. Instead, we should adopt a news-and-talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memorandum from the manager of WWAC station states that the radio should adopt a news and talk format because of the decline in the number of listeners to its current rock music format. Also the population growth which has mainly people moving after their retirement conjectures that another kind of music will also not be able to increase audience. Stated in this way the argument fails to answer several key factors, on the basis of which it can be evaluated. Therefore, the argument is rather weak and has several alternate questions which has been ignored conveniently.
First question that needs to be addressed is whether the decline in listening population of the WWAC radio station is solely due to its current rock music format. The argument has very easily accepted the outcome of the declining listeners to a particular music format. But, the decline could also be due to competition from a similar radio station implementing the same genre of music but with less advertisement and less breaks. People tend to avoid radio station which has excess of audio advertisement which is irksome for the listener. Therefore, the manager should peruse its radio station and the rival radio station before implementing a change in its discourse.
Secondly there is no evidence that the resulting growing population which according to the argument comprises mainly of retired people is actually listening to the radio station. There is no empirical data provided is to what faction of the listeners are retired people who have just moved into the WWAC radio circle. As a result manager should analyse the data of its radio station and this wold also help him to find a pattern between what kind of people occluded the radio station .
Thirdly, the argument has readily assumed the closing of several local stores selling recorded music to limited interest in music. The closure of the local stores can be a consequence of the rise development in technology. The new age of internet allows music available at single click and wide variety which can be downloaded even at free of cost at any time of the day. This makes the business of recorded music obsolete and difficult to manage. In conclusion the argument fails to answer the reason for closure and has stereotypically assumed the decline in interest in music due to closure of these stores.
On the whole the argument is flawed and fails to answer the aforementioned questions. Also in a step adopt the news and talk format the manager has readily assumed that this format will increase the popularity of the radio station. Again the question arises whether the survey from the listeners has been done to incorporate this style of format. In summary the argument is flawed with various defective perceptions, which is paramount for the recommendation to increase the audience of the WWAC radio station.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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flaws:
Need to argue against the conclusion always. For this topic it is:
Therefore, just changing to another kind of music is not going to increase our audience. Instead, we should adopt a news-and-talk format, a form of radio that is increasingly popular in our area.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 478 350
No. of Characters: 2351 1500
No. of Different Words: 205 200
Fourth Root of Number of Words: 4.676 4.7
Average Word Length: 4.918 4.6
Word Length SD: 2.582 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.762 21.0
Sentence Length SD: 5.846 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.549 0.50
Sentence-Sentence Coherence: 0.095 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 191, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...eners to its current rock music format. Also the population growth which has mainly ...
^^^^
Line 3, column 419, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun breaks is countable.
Suggestion: fewer
...f music but with less advertisement and less breaks. People tend to avoid radio stat...
^^^^
Line 5, column 403, Rule ID: HELP_TO_FIND[1]
Message: This phrase is probably grammatically incorrect. Write 'help him find' instead.
Suggestion: help him find
...of its radio station and this wold also help him to find a pattern between what kind of people o...
^^^^^^^^^^^^^^^^
Line 5, column 484, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ind of people occluded the radio station . Thirdly, the argument has readily as...
^^
Transition Words or Phrases used:
actually, also, but, first, if, second, secondly, so, therefore, third, thirdly, in conclusion, in summary, kind of, as a result, on the whole
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 35.0 16.3942115768 213% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2398.0 2260.96107784 106% => OK
No of words: 478.0 441.139720559 108% => OK
Chars per words: 5.01673640167 5.12650576532 98% => OK
Fourth root words length: 4.67581127817 4.56307096286 102% => OK
Word Length SD: 2.64393450869 2.78398813304 95% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.428870292887 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 773.1 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 31.5662209308 57.8364921388 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 114.19047619 119.503703932 96% => OK
Words per sentence: 22.7619047619 23.324526521 98% => OK
Discourse Markers: 6.7619047619 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.318054560431 0.218282227539 146% => OK
Sentence topic coherence: 0.100002324368 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.105717548205 0.0701772020484 151% => OK
Paragraph topic coherence: 0.188889210185 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.0821447541955 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.33 8.32208582834 100% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.