The following appeared in a memorandum from the owner of Movies Galore, a chain of video rental stores.
"In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The recommendation from the owner of Movie Galore to implement changes across all ten video rental store in order to recover the loss faced recently is appreciable to some extent but his idea of implementing similar changes across all of these stores is questionable, subject to the amount of evidence provided here.
My first concern is that we are not told about the location of these different stores and the kind of people living there and culture they follow. The memorandum only tells about one of the stores where closing the store at 6:00 pm rather than 9:00 pm and reducing of old movie stocks proved to be of great help in decreasing the operating expenses. But, this change, helped in significantly decreasing the operating expense of this particular store. There might be a store running at a locality where more people are seen outside after 6:00 pm. At this locality, shutting down the store so early would infact lead to opposite results compared to those which were expected. There could also be a case where some people might have a liking for old movies. The stores where such customer demands are more for old movies, there eliminating all old movie stocks would have a reverse effect and the Movie Galore's motives would go for a toss.
Additionally, the memorandum simply repudiates the idea of raising rental prices owing to the fact that their special bargains were the key to their popularity among people. However, if we were provided the knowledge of the pricing and rates of other video rental stores in the same locality we could better evaluate this recommendation. If few stores were in very posh places and other video rentals had a pricing way too much then increasing the rental prices a little bit wouldn't jeopardize the store's reputation of offering great movies at low prices because they would still be lower than prices of their respective counterparts.
Hence, if the memorandum provided more information concerning to which kind of localities the different stores were situated, the kind of people living there and the pricing of Movie Galore with respect to their rivals, this recommendation of implementing similar changes across all stores would create a more convincing case.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-07-20 | narolaharsh | 89 | view |
| 2018-09-22 | LiLi_Fleur | 52 | view |
| 2018-09-18 | mdayao | 59 | view |
| 2018-06-17 | ayu_shi | 63 | view |
| 2018-03-13 | shubhrika | 59 | view |
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
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minimum 3 arguments wanted.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 375 350
No. of Characters: 1822 1500
No. of Different Words: 189 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 4.859 4.6
Word Length SD: 2.593 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 81 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.25 21.0
Sentence Length SD: 13.141 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.376 0.35
Sentence-Para Coherence: 0.582 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 465, Rule ID: LITTLE_BIT[1]
Message: Reduce redundancy by using 'little' or 'bit'.
Suggestion: little; bit
...uch then increasing the rental prices a little bit wouldnt jeopardize the stores reputatio...
^^^^^^^^^^
Line 5, column 476, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...creasing the rental prices a little bit wouldnt jeopardize the stores reputation of off...
^^^^^^^
Line 5, column 499, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stores'' or 'store's'?
Suggestion: stores'; store's
...ces a little bit wouldnt jeopardize the stores reputation of offering great movies at ...
^^^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, so, still, then, kind of, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1857.0 2260.96107784 82% => OK
No of words: 371.0 441.139720559 84% => More content wanted.
Chars per words: 5.00539083558 5.12650576532 98% => OK
Fourth root words length: 4.38877662729 4.56307096286 96% => OK
Word Length SD: 2.61744636886 2.78398813304 94% => OK
Unique words: 189.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.509433962264 0.468620217663 109% => OK
syllable_count: 591.3 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 82.5079120785 57.8364921388 143% => OK
Chars per sentence: 154.75 119.503703932 129% => OK
Words per sentence: 30.9166666667 23.324526521 133% => OK
Discourse Markers: 6.58333333333 5.70786347227 115% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.175659419433 0.218282227539 80% => OK
Sentence topic coherence: 0.0670864389055 0.0743258471296 90% => OK
Sentence topic coherence SD: 0.0464531102915 0.0701772020484 66% => OK
Paragraph topic coherence: 0.110313687474 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0415469474839 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 17.6 14.3799401198 122% => OK
flesch_reading_ease: 41.03 48.3550499002 85% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 12.37 12.5979740519 98% => OK
dale_chall_readability_score: 8.49 8.32208582834 102% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.