The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument is based on a memo written by the vice president of a chain of stores selling health food and other health-related products named Nature's Way. The vice president of Nature's Way recommends that the company should build a new store in Plainsville because this place has residents who are highly concerned with leading healthy lifestyles. He has supported his argument by citing information about sale of sports products, the situation of local health club and a program called "fitness for life" in schools. However, none of this evidence lends credible support to the recommendation.
In the first place, in Plainsville the merchant’s report showed that the sale of running shoes and exercise clothing are always high. The aerobics classes and local health clubs has more members than ever. The vice president concluded from these two arguments that the people are so health conscious and they will buy health products. But it is not fully correct because there is not clear data regarding merchant's report as well as it may be plausible that the people are engaging in clubs and aerobics classes because of fashion or to refreshing their mood. So the president has to analyse the interest of people toward health products in spite of to relay on other reports to open Nature's Way chains.
Secondly, the local health club has more than ever also conclude that the health club improved their services than before. Health clubs get more members if they provide good services and regular maintenance of the premises. In any society the local clubs and aerobic classes run wealthy when they provide up to mark services so the conclusion made in argument is not strengthen the argument.
Thirdly, in schools the students are required to take part in program of "Fitness for Life". It is not necessary that to do exercise or aerobics under the program. The students may play basketball, baseball or other outdoor game to get fit and healthy. Hence, the schoolchildren will be regular customer of the Nature's Way is not necessary. To eat health food and health-related products by the children is more depend on the parents not on the students. Even has seen that so many children are not interested in the healthy vegetables or other nutrition.
Hence, the author's recommendation is based entirely on some assumptions and the author has failed to support his assumptions with concrete evidence. The author should have analyzed the market and understood the attitude of residents in Plainsville. He should have talked to people who are the health club's members, exercise regularly, buy exercise clothes etc. In addition, other information, such as the detailed situation of club, taste of children and average income of people in Plainsville would have helped to take a decision.
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Comments
Essay evaluation report
argument 1 -- only need to talk about 'the sale of running shoes and exercise clothing are always high.'
argument 2 -- not exactly
argument 3 -- not exactly
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 460 350
No. of Characters: 2290 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.631 4.7
Average Word Length: 4.978 4.6
Word Length SD: 2.646 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 137 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.905 21.0
Sentence Length SD: 8.89 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.526 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 368, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'strengthened'.
Suggestion: strengthened
... the conclusion made in argument is not strengthen the argument. Thirdly, in schools th...
^^^^^^^^^^
Line 9, column 12, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...bles or other nutrition. Hence, the authors recommendation is based entirely on som...
^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, may, regarding, second, secondly, so, then, third, thirdly, well, as to, in addition, such as, as well as, in spite of, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2364.0 2260.96107784 105% => OK
No of words: 460.0 441.139720559 104% => OK
Chars per words: 5.13913043478 5.12650576532 100% => OK
Fourth root words length: 4.6311565067 4.56307096286 101% => OK
Word Length SD: 2.80659162005 2.78398813304 101% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.482608695652 0.468620217663 103% => OK
syllable_count: 724.5 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 40.9675340114 57.8364921388 71% => OK
Chars per sentence: 107.454545455 119.503703932 90% => OK
Words per sentence: 20.9090909091 23.324526521 90% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.37668022606 0.218282227539 173% => OK
Sentence topic coherence: 0.105147258523 0.0743258471296 141% => OK
Sentence topic coherence SD: 0.138423406917 0.0701772020484 197% => OK
Paragraph topic coherence: 0.209986482645 0.128457276422 163% => OK
Paragraph topic coherence SD: 0.142014683284 0.0628817314937 226% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.53 12.5979740519 99% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.