The following appeared in a newsletter offering advice to investors.
"Over 80 percent of the respondents to a recent survey indicated a desire to reduce their intake of foods containing fats and cholesterol, and today low-fat products abound in many food stores. Since many of the food products currently marketed by Old Dairy Industries are high in fat and cholesterol, the company's sales are likely to diminish greatly and company profits will no doubt decrease. We therefore advise Old Dairy stockholders to sell their shares, and other investors not to purchase stock in this company."
Write a response in which you discuss what questions would need to be answered in order to decide whether the advice and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the advice.
Basing on a survey which suggested a preference of people for low-fat and low-cholesterol foods and the fact that Old Diary Industries produced mainly the opposite, the author infer that the profit of the company will surely decrease. Accordingly, he/she suggests the investors not to own stock of the company. Although there is a chance that this inference holds true, some questions need to be answered before it is logically valid.
To begin with, the froemost question arises is whether the sample the survey took are necessarily representative of the Old Diary Industries' main consumers. The author provides no information regarding the demographics of the respondents nor the sampling method. It is possible that the survey was conducted on the members of a gym, that is those who care most about the healthiness of their body. In this case, the responses from the participants cannot reflect the attitude of the mass public, thus no inference could be made based on the survey. Moreover, there is no evidence that a percentage of 80% is higher than the past. Therefore, we need to ask if the need in the food market has changed at all. If the figure remains unchanged compared to the past, there is no ground that the sale for the Old Diary Industries is going to diminish.
Granted that the preference of the public on food choice does change towards a healthier one, we still need to ask if this necessarily lead to a decline in sales of Old Diary Industries' products? Sometimes the expressed preference of the consumer does not reflect their food-purchase decisions. If the consumer of the company's products just wish to eat a lighter food, but cannot control themselves from eating the high-fat ones, then there would be no influence on the company' sale performance.
Even if the company's sale on high-fat and high-choleterol products do decrease, we need to question if the profit for the company must decrease. First, we do not know if these products are the only ones produced by the company. If the company have other products that feature a balanced nutrition constituent, then it is well likely that the company could still make huge profit from them, or even more as a result of people's attitude change in dieting habit. Second, there is no reason why the company cannot change its products towards what is popular in the market. In this case, the company may be competitive because of its wide recognition from the public. In either case, the company would be able to avoid a decline in profit.
In conclusion, a number of questions need to be answered to substantiate the argument, including the representativeness of the sample in the survey, the extent to which people's attitude determine their buying behaviours, and the possible change in the company's strategic plan. Before these questions are addressed with reliable evidence, the author's suggestion remains unjustified.
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Grammar and spelling errors:
Line 7, column 405, Rule ID: COMP_THAN[1]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...ake huge profit from them, or even more as a result of peoples attitude change in ...
^^
Line 9, column 2, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... able to avoid a decline in profit. In conclusion, a number of questions need ...
^^
Line 9, column 344, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e addressed with reliable evidence, the authors suggestion remains unjustified.
^^^^^^^
Transition Words or Phrases used:
accordingly, but, first, if, may, moreover, regarding, second, so, still, then, therefore, thus, well, in conclusion, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2432.0 2260.96107784 108% => OK
No of words: 484.0 441.139720559 110% => OK
Chars per words: 5.02479338843 5.12650576532 98% => OK
Fourth root words length: 4.69041575982 4.56307096286 103% => OK
Word Length SD: 2.85197843465 2.78398813304 102% => OK
Unique words: 233.0 204.123752495 114% => OK
Unique words percentage: 0.481404958678 0.468620217663 103% => OK
syllable_count: 759.6 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 57.8535958152 57.8364921388 100% => OK
Chars per sentence: 115.80952381 119.503703932 97% => OK
Words per sentence: 23.0476190476 23.324526521 99% => OK
Discourse Markers: 6.85714285714 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.122070537735 0.218282227539 56% => OK
Sentence topic coherence: 0.0367586378381 0.0743258471296 49% => OK
Sentence topic coherence SD: 0.0385216590261 0.0701772020484 55% => OK
Paragraph topic coherence: 0.0756670240094 0.128457276422 59% => OK
Paragraph topic coherence SD: 0.0370297934066 0.0628817314937 59% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.56 8.32208582834 103% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.