'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The business manager states that the television station should restore its time devoted to weather and local news to its former level to attract more viewers and avoid losing advertising revenue. However, the author fails to present the following evidence to strenghen its argument.
The memorandum writes that most of the complaints recieved were concerned with the coverage of weather and local news. However, inadequate evidence were provided regarding the complaints. Who were the ones that report the complaints of the viewers? If only one person was in charge of recieving complaning calls, then the person might have a big picture of what all the complaints are about. But if the complaints were handled by several people and they were not encouraged to report the complaints to their supervisor, then some of the complaints might be unknown to the business manager. In addition, are the complaints precisely documented? What was the exact content of the viewers complaints? Maybe some of them were complaining that they don't like the current coverage of weather and local news at all and wishes not to know about it at all.
The manager also writes that local business have canceled the advertising contracts with the televsion and suggests a lost in advertising revenue. However, evidence is needed to show that new contracts signed with other companies can't result in the same or even larger profit. Even if the local business canceled its contract, it doesn't mean that opportunities of signing a contrat with national corporation is shut down. Since the television station has devoted more time into national news, that meant attraction of more viewers from all over the nation, and perhaps larger business coporations are seeking this opportunity of advertising its products to a larger audience.
Last but not least, the manager should conduct a survey on its audiences and provide the base number of its viewers. If there were one billion viewers, and among the one hundred viewers ninety of them complained about the weather and local news, then it doesn't mean that the vasr majority of viewers aren't satisfied with its current report. To best know what the opinions of the audiences are is therefore to conduct a thorough survey.
The above mentioned evidence need to be provided so the manager cold strengthen its argument.
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- TOEFL T P O 24 Integrated Writing Task 3
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 387 350
No. of Characters: 1926 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.435 4.7
Average Word Length: 4.977 4.6
Word Length SD: 2.578 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.5 21.0
Sentence Length SD: 9.918 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.581 0.50
Sentence-Sentence Coherence: 0.114 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The business manager states that the tel...
^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng evidence to strenghen its argument. The memorandum writes that most of the c...
^^
Line 2, column 527, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...he complaints to their supervisor, then some of the complaints might be unknown to the busi...
^^^^^^^^^^^
Line 2, column 746, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...some of them were complaining that they dont like the current coverage of weather an...
^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d wishes not to know about it at all. The manager also writes that local busin...
^^
Line 3, column 233, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...w contracts signed with other companies cant result in the same or even larger profi...
^^^^
Line 3, column 333, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ocal business canceled its contract, it doesnt mean that opportunities of signing a co...
^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ing its products to a larger audience. Last but not least, the manager should c...
^^
Line 4, column 256, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...out the weather and local news, then it doesnt mean that the vasr majority of viewers ...
^^^^^^
Line 4, column 302, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
... mean that the vasr majority of viewers arent satisfied with its current report. To b...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...herefore to conduct a thorough survey. The above mentioned evidence need to be ...
^^
Transition Words or Phrases used:
also, but, however, if, may, regarding, so, then, therefore, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1962.0 2260.96107784 87% => OK
No of words: 383.0 441.139720559 87% => More content wanted.
Chars per words: 5.1227154047 5.12650576532 100% => OK
Fourth root words length: 4.42384287591 4.56307096286 97% => OK
Word Length SD: 2.62296979585 2.78398813304 94% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.480417754569 0.468620217663 103% => OK
syllable_count: 610.2 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 57.236594743 57.8364921388 99% => OK
Chars per sentence: 109.0 119.503703932 91% => OK
Words per sentence: 21.2777777778 23.324526521 91% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214689261046 0.218282227539 98% => OK
Sentence topic coherence: 0.0619923334056 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.0855076286909 0.0701772020484 122% => OK
Paragraph topic coherence: 0.117819678243 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0754834217504 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 8.18 8.32208582834 98% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.