The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the
argument and explain how the evidence would weaken or strengthen the argument.
The mentioned justification may appear appropriate but when examined closely shows a need for some more clarity into the ground reality. Let us examine some of the assumptions and facts that will be required before making such a conclusion.
The increased complaints with local news and the weather maybe due to the poor performance of the current anchors and correspondents . No evidence has been provided to show that the viewer complaints are based on the dedication of lesser time for local news.
It is possible that local businesses cancelled their advertising contracts with the agency due to ineffective advertising in general. It is not clear as to whether the businesses were making profits before this. Perhaps they found a more profitable and effective way for advertising their enterprises.
The reduction in viewership maybe due to other channels being broadcasted at the same time. The reduction may simply be a consequence of viewers preferring other channels that may have been started recently.The availability of news through other source may also have caused the decreased viewership.
Although more time has been given to national news, majority of the complaints are based on the local news. Since there is no mention that the complaints are based on demand for local news. People may actually prefer t=national news over the local news.
Even though local businesses have stopped advertising , the increased importance to national news could improve advertising from larger companies which may increase the revenue since larger companies can invest more.
If this is the case, restoring time to the weather and local news may not improve viewership or avoid losing advertising revenues.
However, it might be possible that the people did prefer a channel where they could get more access to the local news. The situation depicts a station where advertising is more local than national . This could imply that the main base for viewers is local. Perhaps the reputation of this television station was built on its ability to broadcast local news. In which case it is necessary to make such a decision.
Due to the display of national news , perhaps local businesses failed to find a reason or appropriate situation to advertise. Local news pertaining to the happenings of their locality would be a more ideal platform for them to advertise their brands.
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- A nation should require all of its students to study the same national curriculum until they enter college Write a response in which you discuss the extent to which you agree or disagree with the recommendation and explain your reasoning for the position 50
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain 55
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 385 350
No. of Characters: 1952 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 5.07 4.6
Word Length SD: 2.726 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.333 21.0
Sentence Length SD: 5.626 7.5
Use of Discourse Markers (%): 0.381 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.666 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 8 5
Grammar and spelling errors:
Line 1, column 153, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...into the ground reality. Let us examine some of the assumptions and facts that will be requ...
^^^^^^^^^^^
Line 3, column 132, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...of th current anchors and correspondents . No eveidence has been provided to show ...
^^
Line 5, column 150, Rule ID: WHETHER[6]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "as to"?
Suggestion: whether
...advertising in general. It is not clear as to whether the buisnesses were making profits befo...
^^^^^^^^^^^^^
Line 7, column 208, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...els that may have been started recently.The availability of news through other sour...
^^^
Line 7, column 208, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...els that may have been started recently.The availability of news through other sour...
^^^
Line 11, column 197, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... advertising is more local than national . This could imply that the main base for...
^^
Line 13, column 36, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
.... Due to the display of national news , perhaps local buisnesses failed to find...
^^
Transition Words or Phrases used:
also, but, however, if, may, so, as to, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1600.0 2260.96107784 71% => OK
No of words: 305.0 441.139720559 69% => More content wanted.
Chars per words: 5.24590163934 5.12650576532 102% => OK
Fourth root words length: 4.17902490978 4.56307096286 92% => OK
Word Length SD: 2.91027920999 2.78398813304 105% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.554098360656 0.468620217663 118% => OK
syllable_count: 491.4 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.6377197041 57.8364921388 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 94.1176470588 119.503703932 79% => OK
Words per sentence: 17.9411764706 23.324526521 77% => OK
Discourse Markers: 2.94117647059 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217882315475 0.218282227539 100% => OK
Sentence topic coherence: 0.0740316805743 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.066621490592 0.0701772020484 95% => OK
Paragraph topic coherence: 0.115583744334 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0799920905159 0.0628817314937 127% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.87 12.5979740519 102% => OK
dale_chall_readability_score: 8.52 8.32208582834 102% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.