The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The given passage asserts that to increase their number of viewers, they need to devote more time to the weather oriented and local news. The passage certainly does not provide enough evidence to assure this recommendation would be the most effective one.
In the first sentence "Over the past year, ...", the passage states the use of phrases 'late-night time period' and ' increased time'. Now from the given piece of information, it does not exactly define the time period which late-night time refers to. So the exact time, for example, the time between 11:00 PM to 2:00 PM is called a late-night time period, evidence is required. This will narrow the scope of the manager's interest and find the associated problems in this much time only making the process more effective. The other evidence that is needed is how much time is exactly given to the national coverage, weather forecasting, and local news. Detailed information should be given for the past year about how much each of these categories is covered during a given period of late-night time. This will also allow the manager to evaluate the number of viewers for each of these categories more easily.
Secondly, the passage states that there were complaints received from the viewers regarding the coverage of weather and local news. Now it may also possible that the complaints of viewers regard to cover other areas for weather forecasting or give a more detailed summary of weather forecast or cover other areas of the city for local news. It cannot be implied from just the given statement that it is regarding to increase the time of weather and local news coverage. So the evidence of all complaints must be evaluated before implying that the complaints concern the issue of weather and local news coverage.
The passage also states that some local business companies have cancelled their advertising contracts. Now it is not necessary that this is the result of less number of viewers during the late-night time period. It may also be possible due to the station's policies that may have discomforted the local business companies and thus cancelled their contracts. So the evidence of why the local business companies have cancelled their advertisement contracts and which of them has cancelled it must be stated so the manager can know the exact reason for it.
In the last stated recommendation, it is stated that by restoring the weather and local news time to its former level would attract more viewers and also they will not lose any further advertising revenues. It is not supported by the evidence of that this is the only way to do it. The manager must evaluate other options as well before making a conclusive decision. Also there should be evidence provided that the former level of weather and local news coverage time will satisfy the viewer and local business company needs.
To summarise, certain evidences are required to evaluate the given argument. These evidences are the exact time period of late-night, how much national news, weather news and local news are covered during this late-night time period, what was exactly written in the viewer complaints, the reason for cancelling the advertising contracts and evidence that the given recommendation will satisfy the viewer needs. These evidences must be taken into the account before evaluating the given recommendation.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 558 350
No. of Characters: 2752 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.86 4.7
Average Word Length: 4.932 4.6
Word Length SD: 2.54 2.4
No. of Words greater than 5 chars: 194 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.25 21.0
Sentence Length SD: 8.652 7.5
Use of Discourse Markers (%): 0.542 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.4 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 2, column 124, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...se of phrases late-night time period and increased time. Now from the given piece...
^^
Line 5, column 74, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... local business companies have cancelled their advertising contracts. Now it is n...
^^
Line 6, column 367, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ll before making a conclusive decision. Also there should be evidence provided that ...
^^^^
Transition Words or Phrases used:
also, first, may, regarding, second, secondly, so, thus, well, as for, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2821.0 2260.96107784 125% => OK
No of words: 557.0 441.139720559 126% => OK
Chars per words: 5.06463195691 5.12650576532 99% => OK
Fourth root words length: 4.85807034144 4.56307096286 106% => OK
Word Length SD: 2.60131545898 2.78398813304 93% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.373429084381 0.468620217663 80% => More unique words wanted or less content wanted.
syllable_count: 903.6 705.55239521 128% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.76447105788 103% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 53.5313381737 57.8364921388 93% => OK
Chars per sentence: 117.541666667 119.503703932 98% => OK
Words per sentence: 23.2083333333 23.324526521 100% => OK
Discourse Markers: 3.41666666667 5.70786347227 60% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.416653656086 0.218282227539 191% => OK
Sentence topic coherence: 0.138944106905 0.0743258471296 187% => OK
Sentence topic coherence SD: 0.100547187152 0.0701772020484 143% => OK
Paragraph topic coherence: 0.23784569451 0.128457276422 185% => OK
Paragraph topic coherence SD: 0.0766176836572 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 7.5 8.32208582834 90% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.