The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The business manager of a television station suggest that television station should expand their coverage of weather and local news to address the problem. Still, readers need further proof to verify the argument provided by the manager.
The memo suggested that most of the complaint received from viewers were concerned with the coverage of weather and local news. However, there’s no more information about what the complaint is. Maybe, the viewers is complained about not sufficient national news. In this case, it is not appropriate to increase the local news. Or it is perhaps that viewers thinks it is more convenient to search weather information online and there’s no need any weather report in the television. Furthermore, even if the complaint is about the lack of the coverage of weather and local news, we need more analysis about the preference between “weather and local news” and “nationals news” is needed. Although, it seems that now everyone has issue about the dearth of weather and local news. However, it might be possible that once we reduce the amount of national news in order to cater to those complaining the lack of weather and local news , it might raise bigger problem for now those preferring nationals news is really unsatisfied with the new distribution content in late-night news. Hence, the statistics needs to be given in order to evaluate the issue properly.
The manager also suggests that local business used to advertise during late-night news program have cancelled the advertising contract. However, what the manager neglect is that he didn’t know what is the exact reason for local business to cancel the contract. There might not be any relationship between the local news and local business. Broadcasting local news doesn’t mean that it will definitely improve the local business .If there’s some some negative things such as the robbery and assassination happened in the local , it will prevent the tourist from visiting there. Even if the news is surely helping in improving local business, it may be possible that the lack of revenue from the business is the reason that makes the company decides to quit the contract.
To strengthen the argument, the manager would have to provide sufficient evidence as above mentioned,
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 12 2
No. of Spelling Errors: 6 2
No. of Sentences: 17 15
No. of Words: 373 350
No. of Characters: 1856 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.395 4.7
Average Word Length: 4.976 4.6
Word Length SD: 2.555 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.941 21.0
Sentence Length SD: 11.069 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.375 0.35
Sentence-Para Coherence: 0.375 0.50
Sentence-Sentence Coherence: 0.165 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 927, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ining the lack of weather and local news , it might raise bigger problem for now t...
^^
Line 3, column 427, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ll definitely improve the local business .If there’s some some negative things suc...
^^
Line 3, column 429, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: If
... definitely improve the local business .If there’s some some negative things such ...
^^
Line 3, column 440, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: some
... improve the local business .If there’s some some negative things such as the robbery and...
^^^^^^^^^
Line 3, column 525, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... and assassination happened in the local , it will prevent the tourist from visiti...
^^
Transition Words or Phrases used:
also, but, furthermore, hence, however, if, may, really, so, still, then, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1920.0 2260.96107784 85% => OK
No of words: 371.0 441.139720559 84% => More content wanted.
Chars per words: 5.17520215633 5.12650576532 101% => OK
Fourth root words length: 4.38877662729 4.56307096286 96% => OK
Word Length SD: 2.6669849973 2.78398813304 96% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.471698113208 0.468620217663 101% => OK
syllable_count: 588.6 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 66.2065029892 57.8364921388 114% => OK
Chars per sentence: 112.941176471 119.503703932 95% => OK
Words per sentence: 21.8235294118 23.324526521 94% => OK
Discourse Markers: 4.76470588235 5.70786347227 83% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.394769119482 0.218282227539 181% => OK
Sentence topic coherence: 0.138602622158 0.0743258471296 186% => OK
Sentence topic coherence SD: 0.0956655160606 0.0701772020484 136% => OK
Paragraph topic coherence: 0.20260386543 0.128457276422 158% => OK
Paragraph topic coherence SD: 0.110558353726 0.0628817314937 176% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.