'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the given memorandum from business manager of a televison station, it appears that manager has reach to the conclusion of restoring the time devoted to weather and local news to its formar level. The analysis of the channel from since the channel has incresed time for national news and decreased time for weather & local news. There are several problems which are being faced by television by taking this decision. Those problems are broken bond with advertising companies or the customers's complains etc. The manager has come up with the solution that the time allocated for weather and local news should be restored. Manager wants to do so to settle the things and get back the more viewers of the channel. The reasons presented here are not feasible and not at all sounds convincing. There are several loopholes which makes it incredible.
Firstly, the late-night program has devoted increased time to national news and less time to weather and local news is a good step. The television has obviously taken this stepa year ago with the good intension and policy to attract more viewers or providing their best to the viewers. It is possible that the television manager did this by the demand of view It is nowhere mentioned that the how many people watch the late night news and how many complaints are received by televison station. It is possible that previously the numbers of watching late night news was less and by applying the scheme of increased time for national news has increased the number of views which is benificial to the station itself. What if the complaints are received during the monsoon season when people certainly eager and desire to know about the weather of the next day rather than national news. Such situation is likely to happen.
Secondly, the decrease of the advertising contracts may has a less connection with the television's this decision. There are several other factors who can lead to cancelling the collaboration between advirtising company and television station. These factors may include increased demand of providing more seconds/mintues spend after certain advertise or station's more restrictions about publising the adverticements or verbal dispute between the manager of televison and the head of the advertising company or unethical behavior etc. The main factor which may seem responsible here is that the late night advertisements are not that much gainful as day time advertisement.
In conclusion, the argument is not feasible as it stands. The manager could have make it better by providing firm support and more links among them. Due to the flaws it is not enough to reach to the conclusion that restoring time devoted to weather and local news to its former level will help the television station to gain its previous prestige and beneficial revenues and contracts with advertising companies.
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Comments
Essay evaluation report
Sentence: The television has obviously taken this stepa year ago with the good intension and policy to attract more viewers or providing their best to the viewers.
Error: intension Suggestion: No alternate word
Error: stepa Suggestion: step
Sentence: It is possible that the television manager did this by the demand of view It is nowhere mentioned that the how many people watch the late night news and how many complaints are received by televison station.
Error: televison Suggestion: television
Sentence: It is possible that previously the numbers of watching late night news was less and by applying the scheme of increased time for national news has increased the number of views which is benificial to the station itself.
Error: benificial Suggestion: beneficial
Sentence: There are several other factors who can lead to cancelling the collaboration between advirtising company and television station.
Error: advirtising Suggestion: advertising
Sentence: These factors may include increased demand of providing more seconds/mintues spend after certain advertise or station's more restrictions about publising the adverticements or verbal dispute between the manager of televison and the head of the advertising company or unethical behavior etc. The main factor which may seem responsible here is that the late night advertisements are not that much gainful as day time advertisement.
Error: televison Suggestion: television
Error: publising Suggestion: publishing
Error: adverticements Suggestion: advertisements
Error: mintues Suggestion: minutes
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argument 1 -- not OK
argument 2 -- OK
argument 3 -- you don't have. minimum 3 arguments wanted.
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sample:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 9 2
No. of Sentences: 19 15
No. of Words: 471 350
No. of Characters: 2358 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.659 4.7
Average Word Length: 5.006 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 141 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.789 21.0
Sentence Length SD: 14.2 7.5
Use of Discourse Markers (%): 0.316 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.484 0.50
Sentence-Sentence Coherence: 0.053 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 4, column 390, Rule ID: THE_HOW[1]
Message: Did you mean 'how'?
Suggestion: how
...nd of view It is nowhere mentioned that the how many people watch the late night news a...
^^^^^^^
Line 7, column 673, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...much gainful as day time advertisement. In conclusion, the argument is not feasi...
^^^^^^
Transition Words or Phrases used:
first, firstly, if, may, second, secondly, so, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2398.0 2260.96107784 106% => OK
No of words: 470.0 441.139720559 107% => OK
Chars per words: 5.10212765957 5.12650576532 100% => OK
Fourth root words length: 4.65612321451 4.56307096286 102% => OK
Word Length SD: 2.70945228994 2.78398813304 97% => OK
Unique words: 219.0 204.123752495 107% => OK
Unique words percentage: 0.465957446809 0.468620217663 99% => OK
syllable_count: 741.6 705.55239521 105% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 66.679692605 57.8364921388 115% => OK
Chars per sentence: 114.19047619 119.503703932 96% => OK
Words per sentence: 22.380952381 23.324526521 96% => OK
Discourse Markers: 3.28571428571 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.441848692339 0.218282227539 202% => OK
Sentence topic coherence: 0.12171541375 0.0743258471296 164% => OK
Sentence topic coherence SD: 0.140744526452 0.0701772020484 201% => The coherence between sentences is low.
Paragraph topic coherence: 0.25702831898 0.128457276422 200% => OK
Paragraph topic coherence SD: 0.129075040013 0.0628817314937 205% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.6 12.5979740519 100% => OK
dale_chall_readability_score: 7.92 8.32208582834 95% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.