The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In this memorandum, the author claims that the decreased time for local news and weather is the reason for decreased revenue. However, he fails to provide some crucial piece of evidence that might strengthen his argument.
When it comes to receiveing complaints, the author does not clarify what the complants received were about. They only mention the complaints lodged were about the local news and weather. If the complaints were about not liking the local content and requesting more national news coverage then it will shun the idea that increasing time for local news will attract more viewers. In fact, it will do just the opposite. In order to strengthen his argument, the author needs to provide evidence that the complaints were not about not liking the local contents.
The author also assumes that the number of complaints received equates to the number of viewers of local news and weather updates. They, however, fails to consider that national news might have more viewers yet less complaints because, national news are generally more valid, and there is less chance of falsifying or biased representation. Local news and weather on the other hand have more chance of subjective presentation, thus being more prone to distort or even scewing the actual event. In order to validate teh claim, the author needs to have actual data on viewership of both national and local news.
The author also claims that increasing time allotment for local news and weather might attract businesses to advertise their product on television. He fails to mention if the advertisers have shifted to any other mode of merketing. There might be other means to advertise. Perhaps, local business owners were shifting their attention to online marketing. They might alos reason that more of their target audiences prefer online marketing than advertising their products on television. If that is the case, then increasing time for local news will not bring back the advertisers to television advertising. In order to validate his reasoning, the author needs to clarify whether television is still the only means to attract customers for the loacl business.
While the authors claim that limiting time for national news and allocating more time will attract more viewers and investors holds some water, it needs more data and evidence to become a valid arguement. In order to do so, the author nneds to reevaluate the complaints, gather data on actual viewers of both type content and research more on why businesses are turning away from advertising their products on televeision.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-26 | seoul_milk | 66 | view |
| 2023-09-09 | gre_test | 63 | view |
| 2023-08-22 | Ataraxia-m | 66 | view |
| 2023-08-10 | DCAD123 | 50 | view |
| 2023-08-10 | yuktapradeep | 55 | view |
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 12 2
No. of Sentences: 20 15
No. of Words: 419 350
No. of Characters: 2113 1500
No. of Different Words: 169 200
Fourth Root of Number of Words: 4.524 4.7
Average Word Length: 5.043 4.6
Word Length SD: 2.483 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.95 21.0
Sentence Length SD: 8.078 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.553 0.50
Sentence-Sentence Coherence: 0.114 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 212, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun complaints is countable.
Suggestion: fewer
...tional news might have more viewers yet less complaints because, national news are g...
^^^^
Transition Words or Phrases used:
also, however, if, so, still, then, thus, while, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2166.0 2260.96107784 96% => OK
No of words: 419.0 441.139720559 95% => More content wanted.
Chars per words: 5.16945107399 5.12650576532 101% => OK
Fourth root words length: 4.52432199235 4.56307096286 99% => OK
Word Length SD: 2.58865729868 2.78398813304 93% => OK
Unique words: 177.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.422434367542 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 666.0 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 50.0274674554 57.8364921388 86% => OK
Chars per sentence: 108.3 119.503703932 91% => OK
Words per sentence: 20.95 23.324526521 90% => OK
Discourse Markers: 3.75 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.271116399505 0.218282227539 124% => OK
Sentence topic coherence: 0.0958841827938 0.0743258471296 129% => OK
Sentence topic coherence SD: 0.0879804956588 0.0701772020484 125% => OK
Paragraph topic coherence: 0.167987560228 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0389754327087 0.0628817314937 62% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.1 8.32208582834 97% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.