The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Before evaluating an argument, it's important to ask specific questions and gather as many evidence as possible. In the memorandum from the business manager, there are a few areas that would need further explanation to make the argument valid.
First of all, it is stated that during the past year, the television station has received multiple complaints from viewers about their concerns with the station's decreasing coverage of weather and local news. However, the question that needs to be answered is whether there is a decline in viewer rate as well. Although the station may be receiving complaints, it doesn't necessary prove that the station is losing viewers. Therefore, in order to strengthen the manager's argument that if the station hopes to retain their current viewers and attract new ones, it needs to bring back their coverage on weather and local news.
Secondly, the manager provided the information that some local businesses have terminated their advertising contract with the station due to the shift in the late-night news program coverage. While it is reasonable that the manager concluded that the reason businesses stopped advertising during the program is due to the lack of weather and local news coverage, it is crucial to examine whether there are other factors that contribute to it. For example, a factor that may cause businesses to cancel their advertising contracts could be the increase in advertising costs. If it is becoming more costly to advertise on the station's late-night news program, it is inevitable that business would start looking at other stations or programs to advertise on. Hence, the manager should dig deeper into the main cause of this issue to further strengthen this argument.
In conclusion, despite that the argument proposed by the business manager is logical, there are areas that requires further investigation. If the manager is able to provide information on the drop in program viewers and the main reason why businesses are stepping away from advertising, it would prove to the head of the station that the argument is solid. To reach the goal of maintaining current viewers, attract new audiences, and avoiding losing any further advertising revenues, the station should restore the coverage of their weather and local news.
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Grammar and spelling errors:
Line 1, column 86, Rule ID: MANY_FEW_UNCOUNTABLE[1]
Message: Use 'much' or 'little' with uncountable nouns.
Suggestion: much; little
...to ask specific questions and gather as many evidence as possible. In the memorandum...
^^^^
Line 1, column 86, Rule ID: MANY_NN_U[2]
Message: Possible agreement error. The noun evidence seems to be uncountable; consider using: 'much evidence', 'a good deal of evidence'.
Suggestion: much evidence; a good deal of evidence
...to ask specific questions and gather as many evidence as possible. In the memorandum from the...
^^^^^^^^^^^^^
Line 3, column 365, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...station may be receiving complaints, it doesnt necessary prove that the station is los...
^^^^^^
Line 3, column 462, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
.... Therefore, in order to strengthen the managers argument that if the station hopes to r...
^^^^^^^^
Transition Words or Phrases used:
but, first, hence, however, if, look, may, second, secondly, so, then, therefore, well, while, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1930.0 2260.96107784 85% => OK
No of words: 369.0 441.139720559 84% => More content wanted.
Chars per words: 5.23035230352 5.12650576532 102% => OK
Fourth root words length: 4.38284983912 4.56307096286 96% => OK
Word Length SD: 2.70528854017 2.78398813304 97% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.482384823848 0.468620217663 103% => OK
syllable_count: 595.8 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 47.4606711512 57.8364921388 82% => OK
Chars per sentence: 137.857142857 119.503703932 115% => OK
Words per sentence: 26.3571428571 23.324526521 113% => OK
Discourse Markers: 9.64285714286 5.70786347227 169% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277952518007 0.218282227539 127% => OK
Sentence topic coherence: 0.099460237384 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.0729158541759 0.0701772020484 104% => OK
Paragraph topic coherence: 0.157133640397 0.128457276422 122% => OK
Paragraph topic coherence SD: 0.0725574335137 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 8.73 8.32208582834 105% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.