The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local business that used to advertise during late night news program has just cancelled their advertising contacts with us. Therefore, in order to attract more viewers to the program and to avoid restore any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The argument is concerned about the television station's manager decision to concludes to increase the time devoted to weather and local news to previous amount. The conclusion was made in order to lure more viewers to the program and to increase the advertisement contracts to the television station. For this decision the manager has stated that they have been getting more complaints from the viewers concerned about the weather and local news coverage. he have also argued that the advertisement contracts are being cancelled due to their decision to decrease the time devoted to local and weather news. The argument is based on baseless reasons and seems specious. The argument fails to specify clearly about the reasons due to which the contracts for advertisements are being cancelled and the reasons behind the complaints of the viewers. Therefore additional evidence is required to validate the argument.
Firstly, The argument states that they are receiving complaints from the viewers about the coverage of the weather and local news. the reasons behind this may be other than time devoted to them. The reasons may be concerned about the anchor who reads the news, or maybe the telecasting timing and method. So a proper survey is to be carried out before taking any decision by the manager.
Secondly, the manager argues that the local business have cancelled their advertisement contracts because of the station devoting less time on weather and local news. But the case may be other than it. They might have got offers from other channels who are willing to do the advertisements in lower price schemes. So the local businessmen should be contacted and their view and reasons relating the cancellation should be known before the station decides to increase the time devoted to weather and local news.
Therefore the given argument about the decision of manager to increase the time devoted to the weather and local news is misleading. Although the argument points out an possibility, further additional evidence is required to validate the decision to be taken. For this survey in the area where the television station broadcasts its content is to be cone and the local business are to met to know the reasons that led the cancellation of the contracts.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 16 15
No. of Words: 373 350
No. of Characters: 1870 1500
No. of Different Words: 143 200
Fourth Root of Number of Words: 4.395 4.7
Average Word Length: 5.013 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.312 21.0
Sentence Length SD: 10.528 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.39 0.35
Sentence-Para Coherence: 0.39 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 77, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'conclude'.
Suggestion: conclude
...television stations manager decision to concludes to increase the time devoted to weather...
^^^^^^^^^
Line 1, column 457, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...ut the weather and local news coverage. he have also argued that the advertisement...
^^
Line 1, column 460, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'has'.
Suggestion: has
...the weather and local news coverage. he have also argued that the advertisement cont...
^^^^
Line 1, column 846, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...s behind the complaints of the viewers. Therefore additional evidence is required to vali...
^^^^^^^^^
Line 2, column 131, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...coverage of the weather and local news. the reasons behind this may be other than t...
^^^
Line 4, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ime devoted to weather and local news. Therefore the given argument about the decision o...
^^^^^^^^^
Line 4, column 166, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ading. Although the argument points out an possibility, further additional evidenc...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, second, secondly, so, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1899.0 2260.96107784 84% => OK
No of words: 373.0 441.139720559 85% => More content wanted.
Chars per words: 5.09115281501 5.12650576532 99% => OK
Fourth root words length: 4.39467950092 4.56307096286 96% => OK
Word Length SD: 2.66754280782 2.78398813304 96% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.396782841823 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 596.7 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 46.2031210533 57.8364921388 80% => OK
Chars per sentence: 105.5 119.503703932 88% => OK
Words per sentence: 20.7222222222 23.324526521 89% => OK
Discourse Markers: 3.72222222222 5.70786347227 65% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.32418584971 0.218282227539 149% => OK
Sentence topic coherence: 0.125631760946 0.0743258471296 169% => OK
Sentence topic coherence SD: 0.120519796503 0.0701772020484 172% => OK
Paragraph topic coherence: 0.237354573957 0.128457276422 185% => OK
Paragraph topic coherence SD: 0.0298810794136 0.0628817314937 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.24 12.5979740519 97% => OK
dale_chall_readability_score: 7.51 8.32208582834 90% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.