At first glance, the author's argument that in order to increase the strength of viewers and adversiting revenues a memorandum is presented by the business manager of a television station based on the decrease of devotion from viewers to local news and weather appears to be reasonable. However, further investigation reveals that there are various aspects which have been ignored. Without considering all the evidences, the argument may not be persuasive and invulnerable.
A major loophole in the argument is that the author did not provide any evidence that how much time increased for national news nor how much time decreased for weather and local news. As there are possibility that there was a very little difference in the increase or decrease and without knowing the figures it cannot be claimed. Also, the author assumed that if there are complaints regarding something peolpe would not have interest in it which may not be true as it is possible that they were complaining as they wanted it to be improved and were keenly interested in it. So, the author did not gave any facts and statistics neither he draws a rational claim, doing so would have made the argument reasonable.
Another major flaw in the argument that the author failed to provide the evidence of the cause of complaints as there might be possibility that people wanted to see local and weather news but the channel did not cover these topic in a better way or in a way the other channel covered it. Moreover, the author did not specify that regarding to which aspects these complains were, they might be regarding the content or more advertisement which break the flow of news. What region specifically complained regarding the local and weather news as only few people had compaint regarding these two categories. Had the author provided these evidences, the argument would have been a lot more convincing.
Lastly, the author assumed that devoting time to national news would give more viewers and increase advertising revenues ignoring the other aspects such as the charges for broadcasting a news on their channel. It may be possible that they had higher charge incomparison to other news channel for late night advertisement due to which local businesses canceled their contract. If an author would have conducted a opinion poll of the public regarding the replacement of weather and local news programs with nationa news program, the argument would have been cogent.
So, there are various loophole in the argument stated by the author. Therefore, a logical and convincing conclusion cannot be drawn. Had he mentioned all the evidences stated above, a satisfying conclusion could have been drawn.
- The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaint 55
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Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 443 350
No. of Characters: 2204 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 4.975 4.6
Word Length SD: 2.656 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 130 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.059 21.0
Sentence Length SD: 12.804 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.577 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 22, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
At first glance, the authors argument that in order to increase the ...
^^^^^^^
Line 3, column 600, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'give'
Suggestion: give
...nterested in it. So, the author did not gave any facts and statistics neither he dra...
^^^^
Line 5, column 219, Rule ID: THIS_NNS[2]
Message: Did you mean 'this topic' or 'these topics'?
Suggestion: this topic; these topics
...ther news but the channel did not cover these topic in a better way or in a way the other c...
^^^^^^^^^^^
Line 7, column 186, Rule ID: A_UNCOUNTABLE[1]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'news'.
Suggestion: news
...ts such as the charges for broadcasting a news on their channel. It may be possible th...
^^^^^^
Line 7, column 390, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had conducted'?
Suggestion: had conducted
...s canceled their contract. If an author would have conducted a opinion poll of the public regarding ...
^^^^^^^^^^^^^^^^^^^^
Line 7, column 411, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ract. If an author would have conducted a opinion poll of the public regarding th...
^
Line 9, column 23, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'loopholes'?
Suggestion: loopholes
... been cogent. So, there are various loophole in the argument stated by the author. T...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, lastly, may, moreover, regarding, so, therefore, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2250.0 2260.96107784 100% => OK
No of words: 443.0 441.139720559 100% => OK
Chars per words: 5.07900677201 5.12650576532 99% => OK
Fourth root words length: 4.58776254615 4.56307096286 101% => OK
Word Length SD: 2.70280562432 2.78398813304 97% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.442437923251 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 707.4 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 68.4905469193 57.8364921388 118% => OK
Chars per sentence: 132.352941176 119.503703932 111% => OK
Words per sentence: 26.0588235294 23.324526521 112% => OK
Discourse Markers: 5.11764705882 5.70786347227 90% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.233968991696 0.218282227539 107% => OK
Sentence topic coherence: 0.0761340132595 0.0743258471296 102% => OK
Sentence topic coherence SD: 0.0895869566189 0.0701772020484 128% => OK
Paragraph topic coherence: 0.137880789755 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.0896483107577 0.0628817314937 143% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.24 8.32208582834 99% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.