This argument shows that how a Telivision station can improve their viewership and stop losing advertisement contracts by changing few setting of news delivering time. In my opinion, Telivision Station's manager should consider more evidence for their recent drop in revenue.
First, TV Business manager should try to find out the competition around him in news media industry. Viewership might be getting decreased because of multiple options available in the market. For example: if other news channels are providing information on a local flood constantly then local viewer are more intended to watch that news, which is happening in their own backyard. Rather than, watching what other states are doing to improve healthcare or education.
Second, All the complaints towards, decline in weather news should be taken seriously but also needs to be checked that viewer ratings about the weather and local news. TV manager should also find out how many people are watching weather news and how it is better than others news channels in the state. For example: if this news channel weather ratings are higher than others then viewer trusts more on this news channel. But if the ratings are average then chaning weather news timeslots will not make much difference and revenues will be same.
Third, manager should find out other reasons for cancelled advertisement contracts. There are chances that advertisement company is getting better bids on prices from other news channels and that is why swtiching to new media house. Sometimes advertisement company do not even get enough viewers on a particular timeslot which is required for their success. For example: if a baby-diaper company's advertisement is airing at late night when mostly families with kids are asleep then there is no benefit for the company, they product is not getting advertised at all to their target viewers. This evidence might further help him to improve revenues in order attract advertisement contracts at fare price.
All these reasons will help Tv business manager to see others aspects before taking a educated decision.
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Essay evaluation report
Sentence: But if the ratings are average then chaning weather news timeslots will not make much difference and revenues will be same.
Error: chaning Suggestion: No alternate word
Sentence: There are chances that advertisement company is getting better bids on prices from other news channels and that is why swtiching to new media house.
Error: swtiching Suggestion: switching
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argument 1 -- not OK
argument 2 -- not OK. need to argue:
During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news.
we may argue like:
complaints might be about content rather than duration.
argument 3 -- OK
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Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 16 15
No. of Words: 337 350
No. of Characters: 1734 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.285 4.7
Average Word Length: 5.145 4.6
Word Length SD: 2.57 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.062 21.0
Sentence Length SD: 7.189 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.337 0.35
Sentence-Para Coherence: 0.587 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 51, Rule ID: NOUN_AROUND_IT[1]
Message: Consider using 'the surrounding competition'?
Suggestion: the surrounding competition
...Business manager should try to find out the competition around him in news media industry. Viewership migh...
^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 10, column 85, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ger to see others aspects before taking a educated decision.
^
Transition Words or Phrases used:
also, but, first, if, second, so, then, third, for example, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1777.0 2260.96107784 79% => OK
No of words: 337.0 441.139720559 76% => More content wanted.
Chars per words: 5.27299703264 5.12650576532 103% => OK
Fourth root words length: 4.28457229495 4.56307096286 94% => OK
Word Length SD: 2.61117817459 2.78398813304 94% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.543026706231 0.468620217663 116% => OK
syllable_count: 538.2 705.55239521 76% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 39.6405726497 57.8364921388 69% => OK
Chars per sentence: 111.0625 119.503703932 93% => OK
Words per sentence: 21.0625 23.324526521 90% => OK
Discourse Markers: 4.5625 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.235872757521 0.218282227539 108% => OK
Sentence topic coherence: 0.0812692763128 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0655267940699 0.0701772020484 93% => OK
Paragraph topic coherence: 0.127243442319 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0700440111879 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.29 12.5979740519 105% => OK
dale_chall_readability_score: 8.43 8.32208582834 101% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.