The following is a recommendation from the Board of Directors of Monarch Books.
We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The writer of the argument recommends that Monarch Books should provide a café in its store mainly because it can make contributions to attract more customers and to compete with Regal Book. However, the conclusion cannot be accepted mainly because it rests on a number of premises all of which can be challenged in one way or another.
The first problem with the argument is that the writer assumes that if Monarch Book opens a café, it may attract more customers. However, there is no concrete evidence that supports this assertion. Maybe individuals exclusively come to Monarch Books thanks to its various books provided for the people, mentioned earlier in the argument, and they may not be interested in a cafe. Moreover, it is highly likely that most of the customers almost feel no need to go to the book store since they could purchase their materials via the internet. Thus, the writer's presumption may not be true.
Another problem with the argument is that the writer assumes that Monarch Books should close the children section and replace it with a café, since the most recent national census declared that the number of children under age ten has diminished over the past few years, resulting in attracting more customers. However, it could be possible that a large share of its customers is parents intending to purchase the needs of their children, and simultaneously, buy their favorite books. Besides, the claim of the national census is too vague in that it does not represent what exactly happened to the population of the children in different places. Maybe this statistics are affected by the number of offspring in big cities, and Monarch Books is located in a small city. Therefore, the findings of such a national census are neither authentic nor valid.
Another problem with the argument is that the writer assumes that opening a café would help Monarch Books to compete better with Regal Books since the latter has opened its café, attracting more customers. Nevertheless, the writer fails to consider a subtle point. It means, Maybe Regal Books is in a neighborhood where dwellers were interested in cafes, but the number of such places was not enough. As a result people were encouraged to go to the café in Regal Books, resulting in a larger share of customers. Indeed, it is erroneous to conclude that this successful strategy will work for Monarch Books, too.
In the final analysis, the writer’s conclusion cannot be taken to be correct because, as it was shown in the body paragraphs above, it depends on some assumptions, each of which is questionable. The conclusion can only be accepted if the weaknesses already referred to are all removed.
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- The following is a recommendation from the Board of Directors of Monarch Books.We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because i 82
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 452 350
No. of Characters: 2179 1500
No. of Different Words: 207 200
Fourth Root of Number of Words: 4.611 4.7
Average Word Length: 4.821 4.6
Word Length SD: 2.582 2.4
No. of Words greater than 5 chars: 158 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.789 21.0
Sentence Length SD: 10.329 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.033 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 552, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...r materials via the internet. Thus, the writers presumption may not be true. Another ...
^^^^^^^
Line 5, column 654, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...the children in different places. Maybe this statistics are affected by the number o...
^^^^
Transition Words or Phrases used:
besides, but, first, however, if, may, moreover, nevertheless, so, then, therefore, thus, well, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2250.0 2260.96107784 100% => OK
No of words: 452.0 441.139720559 102% => OK
Chars per words: 4.97787610619 5.12650576532 97% => OK
Fourth root words length: 4.61088837703 4.56307096286 101% => OK
Word Length SD: 2.69237879851 2.78398813304 97% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.471238938053 0.468620217663 101% => OK
syllable_count: 690.3 705.55239521 98% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 62.0001787148 57.8364921388 107% => OK
Chars per sentence: 118.421052632 119.503703932 99% => OK
Words per sentence: 23.7894736842 23.324526521 102% => OK
Discourse Markers: 5.63157894737 5.70786347227 99% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.247846684127 0.218282227539 114% => OK
Sentence topic coherence: 0.0742433982854 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.0836569681441 0.0701772020484 119% => OK
Paragraph topic coherence: 0.140519226464 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.073540516105 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.9 12.5979740519 94% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.