The following is a recommendation from the business manager of Monarch Books.
“Since its opening in Collegeville twenty years ago, Monarch Books has developed a large customer base due to its reader-friendly atmosphere and wide selection of books on all subjects. Last month, Book and Bean, a combination bookstore and coffee shop, announced its intention to open a Collegeville store. Monarch Books should open its own in-store café in the space currently devoted to children’s books. Given recent national census data indicating a significant decline in the percentage of the population under age ten, sales of children’s books are likely to decline. By replacing its children’s books section with a café, Monarch Books can increase profits and ward off competition from Book and Bean.”
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions proved unwarranted.
In the given article, the author asserts that Monarch Books should replace its children’s books section with its own in-store café in order to increase profits and ward off competition from Book and Bean. As reasons for this, the author points out some reasons why café is more beneficial than children’s books section. Nonetheless, the argument relies on several assumptions that need to be explained more clearly.
First and foremost, the author assumes that Book and Bean will open a store in Collegeville given the announcement made. However, showing its intention does not necessarily guarantee that Book and Bean will actually open a store. A future plan may be subject to change, due to some economic or internal problems. If by some reasons it decides not to open a Collegeville store, then there will be no competition between Monarch Books and Book and Bean. Therefore, more evidence is needed to verify that Book and Bean will certainly open a store in Collegeville.
Moreover, the author presumes that recent national decline of children population indicates that the population of children in Collegeville has also decreased. However, the global decline of children population may not imply a local decline of it. For instance, if Collegeville is exceptional and many people in it are likely to have more kids than the other cities in the nation, then the percentage of children may not decrease or even increase. If this is the case, then replacing children’s books section may lose many customers, resulting in a worse situation than before. Hence, change in the children population should be investigated more thoroughly.
Lastly, even if the children population turns out to be declined recently, it is not warranted that this tendency will also persist in the future. If the government decides to increase the total fertility rate and starts to support parents with many kids, then the population of children may be restored in the near future. Even though the needs of children’s books have decreased due to the recent decline, the sales of children’s books may be recovered as the number of children increases. If this is the case, replacing children’s books section to café may not be a good decision. As such, it must be proved that the children’s population will also continue to decrease in the future.
All in all, the argument is not well supported and is based on incomplete assumptions. In order to make it more robust, evidence in terms of the opening of a Collegeville store of Book and Bean and the future decline of children population in Collegeville must be provided.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 432 350
No. of Characters: 2123 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.559 4.7
Average Word Length: 4.914 4.6
Word Length SD: 2.727 2.4
No. of Words greater than 5 chars: 152 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.6 21.0
Sentence Length SD: 6.989 7.5
Use of Discourse Markers (%): 0.85 0.12
Sentence-Text Coherence: 0.36 0.35
Sentence-Para Coherence: 0.586 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
actually, also, first, hence, however, if, lastly, may, moreover, nonetheless, so, then, therefore, well, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2201.0 2260.96107784 97% => OK
No of words: 432.0 441.139720559 98% => OK
Chars per words: 5.09490740741 5.12650576532 99% => OK
Fourth root words length: 4.55901411391 4.56307096286 100% => OK
Word Length SD: 2.87219084295 2.78398813304 103% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.428240740741 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 686.7 705.55239521 97% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 9.0 2.70958083832 332% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 39.8470513338 57.8364921388 69% => OK
Chars per sentence: 110.05 119.503703932 92% => OK
Words per sentence: 21.6 23.324526521 93% => OK
Discourse Markers: 5.9 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.200739400365 0.218282227539 92% => OK
Sentence topic coherence: 0.0772548402412 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0774176272172 0.0701772020484 110% => OK
Paragraph topic coherence: 0.141728399183 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0708732248944 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.24 12.5979740519 97% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.