The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Advertising director of the Super Screen Movie Production Company (SSMPC) claims that the current crisis of his company’s business could be ended by investing in an advertisement which would provide a greater number of audience. The author came to this conclusion basing on the fact that, this year, fewer people than ever before attended his company’s produced movies. This happened despite the increase in the percentage of positive reviews by movie reviewers during the past year. Director believes that extra advertising would resolve the current problem. However, before this claim can be evaluated properly, three questions must be answered.
Firstly, what is the actual situation of the movie industry in the country? What if there is a general decrease in the interest in movies in the whole country? Maybe there is a fall in movie attendance in general, not only in the movies produced by Super Screen Company. If this is true, it would be wiser to, instead of investing in company’s movies advertisement, employ a marketing strategy that would attract the audience to go to cinemas explaining them what is the art of filmmaking and why it is important to attend the movies for general knowledge.
Secondly, what if there is a new movie production company opened? What if people are curious to see what the other movie production companies can make? They might be tired of the same style movies and they would like to try something new. It is a common case that when new place opens in the city, everybody is going there, while the interest in the other places falls. Furthermore, maybe this new company produces better movies. In that case, it would be better for Super Screen Company to invest in producing better movies than in advertising of the current ones.
Finally, where are these positive reviews posted or published? What if they are on some websites or newspapers that only certain public, different than SSMPC’s prospective viewers, follows? This might be even some websites or newspapers that are not interesting for the majority of people and they even do not know about them. In this case, it would be the most important to assure that future reviews and advertisements are visible for the majority of people. The smartest marketing strategy is always to advertise in media that has the greatest number of audience. This is the most expensive way of advertising, but in the end, it pays off.
In conclusion, the argument, as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. Marketing director has to find an answer to the question about the current situation of the movie industry in his city and country. Further, he has to look carefully if there is a new movie production company opened in his city. Lastly, he has to identify where those positive reviews he is arguing about are posted or published. If the advertising director is able to answer to these three questions, then it will be possible to fully evaluate the viability of the proposed recommendation to advertise Super Screen Movie Production Company’s movies.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 516 350
No. of Characters: 2521 1500
No. of Different Words: 229 200
Fourth Root of Number of Words: 4.766 4.7
Average Word Length: 4.886 4.6
Word Length SD: 2.637 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 139 80
No. of Words greater than 7 chars: 99 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.846 21.0
Sentence Length SD: 8.774 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.291 0.35
Sentence-Para Coherence: 0.489 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 148, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...ers that only certain public, different than SSMPC's prospective viewers, follo...
^^^^
Transition Words or Phrases used:
but, finally, first, firstly, furthermore, however, if, lastly, look, may, second, secondly, so, then, while, as to, even so, in conclusion, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2616.0 2260.96107784 116% => OK
No of words: 516.0 441.139720559 117% => OK
Chars per words: 5.06976744186 5.12650576532 99% => OK
Fourth root words length: 4.76609204519 4.56307096286 104% => OK
Word Length SD: 2.81860241257 2.78398813304 101% => OK
Unique words: 235.0 204.123752495 115% => OK
Unique words percentage: 0.455426356589 0.468620217663 97% => OK
syllable_count: 828.0 705.55239521 117% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 54.1446124121 57.8364921388 94% => OK
Chars per sentence: 100.615384615 119.503703932 84% => OK
Words per sentence: 19.8461538462 23.324526521 85% => OK
Discourse Markers: 5.80769230769 5.70786347227 102% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.187974853553 0.218282227539 86% => OK
Sentence topic coherence: 0.0588938653516 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0659518789023 0.0701772020484 94% => OK
Paragraph topic coherence: 0.11610105445 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0417311736259 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.19 8.32208582834 98% => OK
difficult_words: 118.0 98.500998004 120% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.