The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation
A memo from the advertising director of the Super Screen movie Production Company reports from its marketing department that there is a downfall in viewers of people attending the Super-Screen produced movies due to lack of awareness. so the director has recommended allocating a greater share of its budget next year to reach the public through advertisements. however, before this recommendation can be properly evaluated three-question must be answered.
First of all, what's the actual reason of downfall for viewers watching Super-screen produced movies? the producer states that even though the number of viewers watching a movie has decreased the number of positive reviews has been increased over last year, and due to lack of awareness they are not able to read the comments of those who watched the movies. But is that the reason? what if people have read the reviews and still don't find any interest in watching the movies, it may be possible that people desire or expect something new. if the above scenario holds merit then the conclusion drawn in the original argument is significantly weakened.
Secondly, what if the people writing positive reviews are their own internal people and not the actual viewers? it may be possible that in order to get more rating and fame the people from their internal teams are writing positive reviews about movies. if this scenario holds true then the conclusion drawn holds no water.
Lastly, is it a good idea to increase the budget next year to reach the public through advertisements? The producer thinks to increase the viewers of Super-screen movies there should be an increase in awareness through advertisement, it may be possible that people might not look to the advertisement just like all the positive reviews about movies. perhaps just like they don't hold any interest in positive reviews of movies they will stall the advertisements. also, it is possible that people who earlier used to watch movies are now busy due to some work and won't have time to look at advertisements also. so if any of the two scenarios are true then a conclusion is drawn in argument weakens.
In conclusion, the argument as it stands now is considered flawed due to its reliance on unwarranted assumptions. if the producer is able to rectify above scenarios and offer more evidence (perhaps in the form of systematic research), then it will be possible to fully evaluate the viability of the proposed recommendation to allocate a greater share of its budget next year to reach the public through advertisements in order to increase the viewers of Super-Screen produced movies.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 436 350
No. of Characters: 2153 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.57 4.7
Average Word Length: 4.938 4.6
Word Length SD: 2.817 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 54.5 21.0
Sentence Length SD: 23.292 7.5
Use of Discourse Markers (%): 1 0.12
Sentence-Text Coherence: 0.483 0.35
Sentence-Para Coherence: 0.774 0.50
Sentence-Sentence Coherence: 0.133 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 236, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...oduced movies due to lack of awareness. so the director has recommended allocating...
^^
Line 1, column 363, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...each the public through advertisements. however, before this recommendation can be prop...
^^^^^^^
Line 7, column 15, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: what's
...must be answered. First of all, whats the actual reason of downfall for viewe...
^^^^^
Line 7, column 102, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
... watching Super-screen produced movies? the producer states that even though the nu...
^^^
Line 7, column 383, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...hed the movies. But is that the reason? what if people have read the reviews and sti...
^^^^
Line 7, column 430, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... people have read the reviews and still dont find any interest in watching the movie...
^^^^
Line 7, column 540, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... people desire or expect something new. if the above scenario holds merit then the...
^^
Line 7, column 540, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... people desire or expect something new. if the above scenario holds merit then the...
^^
Line 13, column 113, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...rnal people and not the actual viewers? it may be possible that in order to get mo...
^^
Line 13, column 254, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... writing positive reviews about movies. if this scenario holds true then the concl...
^^
Line 13, column 254, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... writing positive reviews about movies. if this scenario holds true then the concl...
^^
Line 19, column 351, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
... all the positive reviews about movies. perhaps just like they dont hold any interest i...
^^^^^^^
Line 19, column 374, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ws about movies. perhaps just like they dont hold any interest in positive reviews o...
^^^^
Line 19, column 463, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...ies they will stall the advertisements. also, it is possible that people who earlier...
^^^^
Line 19, column 604, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...ont have time to look at advertisements also. so if any of the two scenarios are tru...
^^^^
Line 19, column 610, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...ve time to look at advertisements also. so if any of the two scenarios are true th...
^^
Line 19, column 610, Rule ID: SENTENCE_FRAGMENT[3]
Message: “so if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ve time to look at advertisements also. so if any of the two scenarios are true then ...
^^^^^
Line 25, column 115, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ts reliance on unwarranted assumptions. if the producer is able to rectify above s...
^^
Transition Words or Phrases used:
also, but, first, however, if, lastly, look, may, second, secondly, so, still, then, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2213.0 2260.96107784 98% => OK
No of words: 433.0 441.139720559 98% => OK
Chars per words: 5.11085450346 5.12650576532 100% => OK
Fourth root words length: 4.56165014514 4.56307096286 100% => OK
Word Length SD: 2.87686777826 2.78398813304 103% => OK
Unique words: 189.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.43648960739 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 680.4 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 80.0027777296 57.8364921388 138% => OK
Chars per sentence: 122.944444444 119.503703932 103% => OK
Words per sentence: 24.0555555556 23.324526521 103% => OK
Discourse Markers: 6.22222222222 5.70786347227 109% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 18.0 5.25449101796 343% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.172534213216 0.218282227539 79% => OK
Sentence topic coherence: 0.0552076724944 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.104252805298 0.0701772020484 149% => OK
Paragraph topic coherence: 0.111976135585 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.103349668831 0.0628817314937 164% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 7.74 8.32208582834 93% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.