"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Argument mentioned states that decline in people attending super screen-produced movies is because of public's lack of awareness that movies of good quality are available. Therefore, by allocating greater share for advertising would eventually increase the number of people attending super screen-produced movies. Author of this argument relies more on assumptions rather than considering practical scenarios. To make his argument plausible author needs to go through below situations and provide valid evidences.
Fisrtly, over past year their can be movies produced by other productions which are more in number when compared to super screen-produced movies. Also, new production houses might have been established over last year. Therefore, competition levels in market have increased. Which in turn, provided people with enormous options and variety of movies in market. Proving these statements true would eventually weaken the author's perspective of providing greater share for advertisment would increase the number of people to attend super screen-produced movies. To prove this to be wrong, author needs to go thourgh research and provide statistics stating nothing as changed over past year.
Secondly, although percentage of positive reviews from movie reviewers increased over past year this might be comparitively less when compared with the positive reviews of movies in market which are not produced by super screen. Therefore, people would be intrested in opting for movies with greater positive reviews which might not be of super screen produced. Proving this statement to be true will undermine author's assumptions.
Thirdly, even after having increase in positive reviews there is chance that movies produced by super screen are of similar story line. Which eventually reduced people's interest. So, even then producing good movies and adevertising about them would not have any effect on people.
Finally, author needs to do more research and provide required statistics and evidences for all the above assumptions. Only by proving all the above questions to be faulty author will be able to bolster his argument.
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Comments
Essay evaluation report
Sentence: Proving these statements true would eventually weaken the author's perspective of providing greater share for advertisment would increase the number of people to attend super screen-produced movies.
Error: advertisment Suggestion: advertisement
Error: screen-produced Suggestion: screen produced
Sentence: To prove this to be wrong, author needs to go thourgh research and provide statistics stating nothing as changed over past year.
Error: thourgh Suggestion: though
Sentence: Secondly, although percentage of positive reviews from movie reviewers increased over past year this might be comparitively less when compared with the positive reviews of movies in market which are not produced by super screen.
Error: comparitively Suggestion: comparatively
Sentence: Therefore, people would be intrested in opting for movies with greater positive reviews which might not be of super screen produced.
Error: intrested Suggestion: interested
Sentence: So, even then producing good movies and adevertising about them would not have any effect on people.
Error: adevertising Suggestion: advertising
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 18 15
No. of Words: 322 350
No. of Characters: 1782 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.236 4.7
Average Word Length: 5.534 4.6
Word Length SD: 2.766 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.889 21.0
Sentence Length SD: 7.203 7.5
Use of Discourse Markers (%): 0.444 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 419, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ements true would eventually weaken the authors perspective of providing greater share ...
^^^^^^^
Line 5, column 33, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ear. Secondly, although percentage of positive reviews from movie reviewers in...
^^
Line 7, column 137, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Which” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...super screen are of similar story line. Which eventually reduced peoples interest. So...
^^^^^
Transition Words or Phrases used:
also, finally, second, secondly, so, then, therefore, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1823.0 2260.96107784 81% => OK
No of words: 322.0 441.139720559 73% => More content wanted.
Chars per words: 5.66149068323 5.12650576532 110% => OK
Fourth root words length: 4.23607819155 4.56307096286 93% => OK
Word Length SD: 2.81768767543 2.78398813304 101% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.512422360248 0.468620217663 109% => OK
syllable_count: 559.8 705.55239521 79% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.1781493679 57.8364921388 82% => OK
Chars per sentence: 101.277777778 119.503703932 85% => OK
Words per sentence: 17.8888888889 23.324526521 77% => OK
Discourse Markers: 3.77777777778 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.265481498469 0.218282227539 122% => OK
Sentence topic coherence: 0.0888640224385 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0826536693053 0.0701772020484 118% => OK
Paragraph topic coherence: 0.15187764487 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0794703545777 0.0628817314937 126% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 45.76 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 15.25 12.5979740519 121% => OK
dale_chall_readability_score: 8.79 8.32208582834 106% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.