The argument discusses a memo from the advertising director of a movie production company and it makes a recommendation of increasing the viewership by allocating a greater share of its budget to reach the public by advertising. There are many questions to be answered by the author before assessing if the recommendation based on the evidence presented holds water. We shall discuss three of the questions that are to be answered to evaluate the recommendation by the author.
Firstly, Is the decrease in the viewership solely due to the people who reviewed the movies as bad? In other words, Are the people who didn't watch the movie, previously watched one from the same production house, reviewed it as bad and didn't watch the recent on? This question is a very important one because, it has a huge effect over the recommendation made as, if it is true that the people who watched an old one and felt bad about it and abstained from the recent one- even if the company allocates major share to advertising the people who were lost due to the bad reviews are never going to come back(in case of advertising) and other strategies should be developed to bring them back.
Secondly, Did the entire industry's viewership decline? This is also one of the important question to be answered because if the whole industry's viewership is declined, it means that the people are not inclined to watch movies(at least at this point of time) may be due to some natural calamities like tsunamis, earthquakes, etc and maybe the reason could also be famines or recession when people are bent to saving their income to carry on their livelihood. So the answer to this question has a significant effect over the recommendation the author has made,
Lastly, Are these statistics compared are of the movies with the same genre? The answer to this question if "NO" proves that the recommendation made is based on unwarranted evidence as two movies of different cannot be compared while keeping a lot of audience in perspective.
So the above three questions are needed to be answered so has to evaluate if the recommendation made by the author holds water or not. If not the author should answer them by providing more evidence regarding the premise.
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than i 30
- "The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition." - Write a response in which you discuss the extent to which you agree or dis 62
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 385 350
No. of Characters: 1815 1500
No. of Different Words: 175 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 4.714 4.6
Word Length SD: 2.813 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.615 21.0
Sentence Length SD: 20.857 7.5
Use of Discourse Markers (%): 0.846 0.12
Sentence-Text Coherence: 0.368 0.35
Sentence-Para Coherence: 0.646 0.50
Sentence-Sentence Coherence: 0.147 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 136, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...bad? In other words, Are the people who didnt watch the movie, previously watched one...
^^^^^
Line 3, column 237, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...roduction house, reviewed it as bad and didnt watch the recent on? This question is a...
^^^^^
Line 7, column 253, Rule ID: A_LOT_OF_NN[1]
Message: Possible agreement error. The noun audience seems to be countable; consider using: 'a lot of audiences'.
Suggestion: a lot of audiences
...ferent cannot be compared while keeping a lot of audience in perspective. So the above three q...
^^^^^^^^^^^^^^^^^
Line 9, column 136, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... made by the author holds water or not. If not the author should answer them by pr...
^^
Transition Words or Phrases used:
also, first, firstly, if, lastly, may, regarding, second, secondly, so, while, as to, at least, in other words, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1866.0 2260.96107784 83% => OK
No of words: 383.0 441.139720559 87% => More content wanted.
Chars per words: 4.87206266319 5.12650576532 95% => OK
Fourth root words length: 4.42384287591 4.56307096286 97% => OK
Word Length SD: 2.87601437136 2.78398813304 103% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.464751958225 0.468620217663 99% => OK
syllable_count: 604.8 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 112.826809265 57.8364921388 195% => OK
Chars per sentence: 155.5 119.503703932 130% => OK
Words per sentence: 31.9166666667 23.324526521 137% => OK
Discourse Markers: 10.1666666667 5.70786347227 178% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.110311714294 0.218282227539 51% => OK
Sentence topic coherence: 0.0446444837074 0.0743258471296 60% => OK
Sentence topic coherence SD: 0.0544476800081 0.0701772020484 78% => OK
Paragraph topic coherence: 0.0587877654969 0.128457276422 46% => OK
Paragraph topic coherence SD: 0.0471295857211 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 11.56 12.5979740519 92% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.