The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Super Screen Movie Production Company wishes to address their lower movie attendance rate. While it is concerning movie attendance is down, questions like industry comparison, number and change of positive reviews, public awareness of reviews, and an unbias source would be crucial to answering first before concluding reaching the public about the quality of the movies will lead to an increase in movie-goers.
The first question to answer is, have people been attending fewer movies this year than any other year across the film industry? It is possible that if Super Screen has seen a decline in attendance, so have other production companies. Moviegoers may possibly have preferred outdoor activities to attending indoor movies, or maybe there are fewer theaters open this year due to unforeseen circumstances. Understanding movie attendance across all films and production companies can help illuminate if this is a concern for the industry at large, or a concern specific to Super Screen.
While it is a good sign that the percentage of positive reviews has increased, more information would be helpful to determine the impact of this statement. Additional understanding of the actual number of positive and negative reviews posted, both this year and last year can illuminate if the number of reviews, or if the change in positive reviews, is significant. Did the number of positive reviews go from 5 to 10? If so, that is still a relatively small sample size. Did the reviews increase from 99 to 100? While promising, that is a relatively small increase. Super Screen would need to evaluate the overall number of reviews, as well as the increase, to determine if the change in positive reviews is significant.
In addition to the actual number and change in reviews, is Super Screen sure the public is not aware of positive reviews? Maybe they are aware of the reviews, but reviews are not the main driving factor behind choosing a film to see in theater. Perhaps moviegoers prefer to pick movies based on actors in the film, or how engaging the trailer is. If that is the case, advertising positive reviews will not have an increased effect on Super Screen-produced movie viewers.
Finally, Super Screen should determine if the information and recommendation is coming from the most trustworthy source. The marketing department is motivated to have a larger budget. Their argument, that the company needs to increase public advertising, would directly benefit their work. Internally at the company, they are not a trustworthy source. A non-bias group should assess the validity of the claim to evaluate if increased awareness of the positive reviews would in fact result in increased viewership.
While the lower attendance of Super Screen movies must be addressed, the company must investigate a few key questions before endeavoring a plan of action. If Super Screen Movie Production Company had a better understanding of the current number of moviegoers, the number and change of their positive reviews, what information moviegoers use to pick a movie, and an unbias assessment of the issue, they can make an informed recommendation to address lower movie attendance.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 5 2
No. of Sentences: 24 15
No. of Words: 515 350
No. of Characters: 2611 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.764 4.7
Average Word Length: 5.07 4.6
Word Length SD: 2.814 2.4
No. of Words greater than 5 chars: 207 100
No. of Words greater than 6 chars: 145 80
No. of Words greater than 7 chars: 105 40
No. of Words greater than 8 chars: 70 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.458 21.0
Sentence Length SD: 11.068 7.5
Use of Discourse Markers (%): 0.708 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.547 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 105, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...r lower movie attendance rate. While it is concerning movie attendance is down, questions lik...
^^^^^^^^^^^^^
Line 3, column 247, Rule ID: MIGHT_PERHAPS[1]
Message: Use simply 'may', 'possibly'.
Suggestion: may; possibly
... other production companies. Moviegoers may possibly have preferred outdoor activities to at...
^^^^^^^^^^^^
Line 3, column 247, Rule ID: MAY_COULD_POSSIBLY[1]
Message: Use simply 'may'.
Suggestion: may
... other production companies. Moviegoers may possibly have preferred outdoor activities to at...
^^^^^^^^^^^^
Line 11, column 338, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...ve reviews, what information moviegoers use to pick a movie, and an unbias assessme...
^^^
Transition Words or Phrases used:
but, finally, first, if, may, so, still, well, while, in addition, in fact, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2686.0 2260.96107784 119% => OK
No of words: 515.0 441.139720559 117% => OK
Chars per words: 5.21553398058 5.12650576532 102% => OK
Fourth root words length: 4.763781212 4.56307096286 104% => OK
Word Length SD: 2.89680755566 2.78398813304 104% => OK
Unique words: 223.0 204.123752495 109% => OK
Unique words percentage: 0.433009708738 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 841.5 705.55239521 119% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 71.6908752717 57.8364921388 124% => OK
Chars per sentence: 111.916666667 119.503703932 94% => OK
Words per sentence: 21.4583333333 23.324526521 92% => OK
Discourse Markers: 3.58333333333 5.70786347227 63% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 19.0 8.20758483034 231% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.282562785243 0.218282227539 129% => OK
Sentence topic coherence: 0.0886062513162 0.0743258471296 119% => OK
Sentence topic coherence SD: 0.0779862049872 0.0701772020484 111% => OK
Paragraph topic coherence: 0.157499336706 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0512781287176 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.