The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director is assuming a lot of things in the given memo. Planning a budget is a very important step and the divisions of it have to analysed very carefully. Here, the director believes he has to allocate a greater share of the budget next year for advertising. This may not be necessary as he is assuming a lot of stuff which is going to lead him to wasting his money.
Firstly, when he talks about the report, there is no information on how many people have given reviews and how they have each rated the movies. It could be possible that out of the very few people who attended the past year, everyone were lovers of the Super Screen movies. Hence, they have given positive reviews. Whereas, in the previous years, though the audience was huge, they may not have been Super Screen movie lovers. Also, a lesser number of people may have given reviews in the previous years compared to the past year. It could also be possible that the people who hated Super Screen movie gave reviews back then, making their overall rating go down.
Secondly, when the author talks about fewer people attending the Super Screen movie in the past year when compared to the other years, there is no proper evidence to why this happened. It could be that in the other years, many people where free when this event occured and ended up attending it but were busy now and were not able to attend. Or they could have watched it elsewhere or maybe even from home as it wasn't a premiere, they may have a copy of the movie. This is a very important point as the reviews of people who have watched the movies are the most important for a movie company.
Thirdly, the director believes that the quality of his movies is good and that people are unware of his movies. It is possible that the people are fully aware of his movies. Maybe they do not find Super Screen movies to be of good quality like the director believes it to be. Or maybe the people felt it was unnecessary for them to spend so much on Super Screen movies to watch in a theathre and decided to watch it someplace cheaper or at home itself. That is one of the main reasons for them to not have any interest in watching these movies.
In conclusion, it is not right for the author to believe that he has to allocate a greater share of his budget the following year to reach the public through advertising. This would be a total waste of the budget if the audience were already aware of the Super Screen movies. It would be better if the director gathers more information on how these reviews were given and also survey to find out if all the people are aware of his Super Screen movies before spending it all on advertising.
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| 2023-08-29 | Eurus Psycho Version | 55 | view |
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- The best way for a society to prepare its young people for leadership in government industry or other fields is by instilling in them a sense of cooperation not competition Write a response in which you discuss the extent to which you agree or disagree wi 50
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 50
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 7 2
No. of Sentences: 22 15
No. of Words: 496 350
No. of Characters: 2142 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.719 4.7
Average Word Length: 4.319 4.6
Word Length SD: 2.148 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 53 40
No. of Words greater than 8 chars: 19 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.545 21.0
Sentence Length SD: 7.524 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.335 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.161 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 413, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
...elsewhere or maybe even from home as it wasnt a premiere, they may have a copy of the...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, may, second, secondly, so, then, third, thirdly, whereas, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 50.0 28.8173652695 174% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2196.0 2260.96107784 97% => OK
No of words: 495.0 441.139720559 112% => OK
Chars per words: 4.43636363636 5.12650576532 87% => OK
Fourth root words length: 4.71684168287 4.56307096286 103% => OK
Word Length SD: 2.2261947963 2.78398813304 80% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.393939393939 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 702.9 705.55239521 100% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 40.1945938144 57.8364921388 69% => OK
Chars per sentence: 99.8181818182 119.503703932 84% => OK
Words per sentence: 22.5 23.324526521 96% => OK
Discourse Markers: 5.27272727273 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.260621353468 0.218282227539 119% => OK
Sentence topic coherence: 0.0819594767917 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.0573939560544 0.0701772020484 82% => OK
Paragraph topic coherence: 0.14740401373 0.128457276422 115% => OK
Paragraph topic coherence SD: 0.049869866819 0.0628817314937 79% => OK
Essay readability:
automated_readability_index: 10.7 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 66.07 48.3550499002 137% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 8.77 12.5979740519 70% => OK
dale_chall_readability_score: 6.83 8.32208582834 82% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.