The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation,
The argument is well presented and appears relatively sound at first glance. The proposed solution sounds prudent. However on evaluating the solution and on closer examination by shedding light on more facts and presenting certain unanswered questions , it is easy to infer that the argument is based on fallacious assumptions and commits a false analogy. The author claims that fewer people attended Super Screen produced movies this year as the contents of the positive reviews are not reaching a wide audience and hence a greater share of its budget needs to be allocated for advertising.
The author does not indicate the percentage of movies for which the reviews were good. He just states that the percentage of positive reviews increased last year for specific movies. In order to strengthen the argument, the author needs to present the percentage of movies for which the reviews are good. It can be the case that the reviews were good only for two or three out of ten movies last year which are very low figures for a production company. However, the argument can be strengthened if a higher percentage of movies actually received positive reviews.
The author also does not indicate the the percentage of how much the positive reviews have increased from the previous year or the percentage of positive revies last year. Suppose, the previous year was only able to muster only twenty to twenty five percent positive reviews and this year the percentage has risen to thirty, it is not a very big leap. The number of negative reviews still outnumber the number of positive reviews. Exact figures need to be preented to strengthen the argument and to provide a better basis for the assumptions
The genre of the movies is not taken into account. For instance the Super Screen Movie company focusses on archaic themes that today's general public are not interested in. These movies might receive good reviews by the viewers watching them but the themes are not appreciated by the public.
Other external factors such as the number of cinema theaters and the quality of cinema theaters where the movie is presented in are not explored. The movie might not be telecasted in the best theaters of the city and this will severly impact viewership. Research has shown that not everyone attends cinemas for the quality of the movie but for the asthetics, features and options available in the movie theater. Young parents might require a play area to leave their kids for a while during the duration of the film. Some people would like good quality popcorn. These factors also play a part on deciding the movie theater. No proof is provided that the movie is displayed in all the cinema theaters in the city.
While the argument presents an interesting hypothesis, the data presented is not strong enough to establish the validity of the conclusion. Furthermore the origin, validity and the depth of the survey was not provided. The number of people surveyed for one film, where the people were surveyed, the percentage of the people who have reviewed the film after watching the film are unanswered. The researcher can strengthen his/her claim by answering the questions presented in the essay and by dismissing and by but the argument as it stands is incomplete.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 69
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 55
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 11 2
No. of Spelling Errors: 8 2
No. of Sentences: 27 15
No. of Words: 550 350
No. of Characters: 2672 1500
No. of Different Words: 240 200
Fourth Root of Number of Words: 4.843 4.7
Average Word Length: 4.858 4.6
Word Length SD: 2.494 2.4
No. of Words greater than 5 chars: 201 100
No. of Words greater than 6 chars: 151 80
No. of Words greater than 7 chars: 104 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.37 21.0
Sentence Length SD: 8.837 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.281 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.113 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 252, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... presenting certain unanswered questions , it is easy to infer that the argument i...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ds to be allocated for advertising. The author does not indicate the percent...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es actually received positive reviews. The author also does not indicate the ...
^^^
Line 5, column 37, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
... The author also does not indicate the the percentage of how much the positive rev...
^^^^^^^
Line 5, column 37, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
... The author also does not indicate the the percentage of how much the positive rev...
^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e a better basis for the assumptions The genre of the movies is not taken int...
^^
Line 7, column 137, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... focusses on archaic themes that todays general public are not interested in. These movies mig...
^^^^^^^^^^^^^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es are not appreciated by the public. Other external factors such as the numbe...
^^^^
Line 10, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n all the cinema theaters in the city. While the argument presents an interest...
^^^
Line 11, column 142, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
...tablish the validity of the conclusion. Furthermore the origin, validity and the depth of t...
^^^^^^^^^^^
Line 11, column 557, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he argument as it stands is incomplete.
^^^^^
Transition Words or Phrases used:
actually, also, but, first, furthermore, hence, however, if, so, still, then, well, while, as for, for instance, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2730.0 2260.96107784 121% => OK
No of words: 549.0 441.139720559 124% => OK
Chars per words: 4.97267759563 5.12650576532 97% => OK
Fourth root words length: 4.84053189512 4.56307096286 106% => OK
Word Length SD: 2.55869026413 2.78398813304 92% => OK
Unique words: 249.0 204.123752495 122% => OK
Unique words percentage: 0.453551912568 0.468620217663 97% => OK
syllable_count: 855.9 705.55239521 121% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 51.0770534058 57.8364921388 88% => OK
Chars per sentence: 105.0 119.503703932 88% => OK
Words per sentence: 21.1153846154 23.324526521 91% => OK
Discourse Markers: 4.61538461538 5.70786347227 81% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 19.0 8.20758483034 231% => Less positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.165918082668 0.218282227539 76% => OK
Sentence topic coherence: 0.0461068902832 0.0743258471296 62% => OK
Sentence topic coherence SD: 0.0472545351735 0.0701772020484 67% => OK
Paragraph topic coherence: 0.0898310495982 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0453702387181 0.0628817314937 72% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 8.22 8.32208582834 99% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.