"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the Super Screen Movie Production Company states that the Super Screen should allocate a more budget in advertising sector in order to reach a more number of audience. However, before this recommendation can be properly evaluated. The following three questions must be answered.
First of all, does the recent report provided by the marketing team valid? the author made a many conclusion based on this report. It is necessary to check it's validity. There may be a case that, these report was developed based on a very less number of viewers. The reporting team may have a new unexperienced staff, who might not have an experience of making reports. If either of these scenarios are true then, the conclusion drawn in the original argument is significantly weaken.
Secondly, does people really unaware of movies from the Super Screen? Is this only reason for a less views for Super Screen movies? The author assumed that, the only reason of declining of views for movies is less marketing. But, there may me a case that people are well aware of movies from Super Screen however, they are not willing to watch these movies because of hectic life schedule. There may be a chance that people are avoiding to visit a theater due to the pandemic situation. Hence, if above is true then author's recommendation does not hold water.
Finally, does Super Screen movie have best quality in the current market? author assumed that they developed best quality movie but there may be chance that other movie industries are developing a better quality of movies with add on graphics and scenes. That is why, people are getting attracted towards other movie companies. May be people's way of entertainment changed with changing world. people are entertainning themselves with short videos rather than three to four hours of a long entertainment movies. Therefore, author's assumption is considerably false.
In Conclusion, the argument as it stands now, is considerably flawed due to it's reliance on several unwarranted assumptions. If author is able to answer the above three questions then it will be possible to fully evaluate the viability of proposed recommendation.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 20 15
No. of Words: 362 350
No. of Characters: 1799 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.362 4.7
Average Word Length: 4.97 4.6
Word Length SD: 2.695 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 83 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.1 21.0
Sentence Length SD: 9.539 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.283 0.35
Sentence-Para Coherence: 0.283 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 75, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...t provided by the marketing team valid? the author made a many conclusion based on ...
^^^
Line 2, column 93, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun conclusion seems to be countable; consider using: 'many conclusions'.
Suggestion: many conclusions
...marketing team valid? the author made a many conclusion based on this report. It is necessary t...
^^^^^^^^^^^^^^^
Line 2, column 477, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'weakened'.
Suggestion: weakened
... the original argument is significantly weaken. Secondly, does people really unaware ...
^^^^^^
Line 3, column 96, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun views is countable.
Suggestion: fewer
...Super Screen? Is this only reason for a less views for Super Screen movies? The auth...
^^^^
Line 3, column 101, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'view'?
Suggestion: view
... Screen? Is this only reason for a less views for Super Screen movies? The author ass...
^^^^^
Line 4, column 34, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'have the best'.
Suggestion: have the best
...ater. Finally, does Super Screen movie have best quality in the current market? author a...
^^^^^^^^^
Line 4, column 74, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Author
...ave best quality in the current market? author assumed that they developed best qualit...
^^^^^^
Line 4, column 99, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'developed the best'.
Suggestion: developed the best
...urrent market? author assumed that they developed best quality movie but there may be chance t...
^^^^^^^^^^^^^^
Line 4, column 393, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
...ertainment changed with changing world. people are entertainning themselves with short...
^^^^^^
Line 5, column 125, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...nce on several unwarranted assumptions. If author is able to answer the above thre...
^^
Transition Words or Phrases used:
but, finally, first, hence, however, if, may, really, second, secondly, so, then, therefore, well, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1840.0 2260.96107784 81% => OK
No of words: 362.0 441.139720559 82% => More content wanted.
Chars per words: 5.08287292818 5.12650576532 99% => OK
Fourth root words length: 4.36191444098 4.56307096286 96% => OK
Word Length SD: 2.77053507379 2.78398813304 100% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.524861878453 0.468620217663 112% => OK
syllable_count: 581.4 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.4968655847 57.8364921388 75% => OK
Chars per sentence: 80.0 119.503703932 67% => OK
Words per sentence: 15.7391304348 23.324526521 67% => OK
Discourse Markers: 5.47826086957 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.300793986583 0.218282227539 138% => OK
Sentence topic coherence: 0.0788526311474 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.107162368035 0.0701772020484 153% => OK
Paragraph topic coherence: 0.155261331816 0.128457276422 121% => OK
Paragraph topic coherence SD: 0.116368370308 0.0628817314937 185% => OK
Essay readability:
automated_readability_index: 10.4 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 7.96 8.32208582834 96% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.