The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument put forth by the advertising director of the Super Screen Movie Production Company that more of the budget should be allocated to reaching the public through advertising has many flaws. It claims that since the percentage of positive reviews about specific movies produced by their company has increased but fewer people attended the movie implies that the problem lies not with the quality of the movies but with the public's lack of awareness and hence, want to increase the money spent on advertising to reach the public next year.
The argument does not provide the necessary evidences to support these claims. The fact that fewer people are attending the movies need not imply that they are not aware of it but could be because the people prefer to watch movies from their homes rather than driving to theaters that could be far. It could also be due to the fact that the pirating rates of movies have increased the past year. A survey that tells us that people prefer watching movies at home through streaming platforms would weaken the argument and the company would have to spend to stream their films on these platforms to increase revenue rather than spending on advertising. Finding out the pirating statistics of movies can also help the company make a better claim.
It also claims that the percentage of positive reviews about specific movies produced by their company has increased and so the quality of their movies are good. The positive reviews could be due to various other reasons. Maybe the storyline of the movie is bad but the cast is very popular which influences these reviews. Analysing the specifics of each review would give us a better idea as to what the viewers liked about the film.
This claim is also ambiguous as we dont know if all those that watched the movie gave their reviews. Only those who thought the film was good would have given their reviews and those that didnt wouldnt have given a review. A proper survey that takes the reviews of all those that watched the movie will give us a better idea. If it is found that most of the people that watched the movie actually had positive feedback about the same, it would strengthen the argument and so more money can be spent on advertising.
Thus, the advertising director of the Super Screen Movie Production Company fails to make a convincing claim that allocating a greater share of their budget on advertising to reach the public would increase their viewership and revenue next year.
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Comments
e-rater score report
read this:
It is "about specific Super Screen movies", not "all Super Screen movies"
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 7 2
No. of Sentences: 16 15
No. of Words: 430 350
No. of Characters: 2039 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.554 4.7
Average Word Length: 4.742 4.6
Word Length SD: 2.281 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 59 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.875 21.0
Sentence Length SD: 12.717 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.593 0.50
Sentence-Sentence Coherence: 0.148 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 131, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...at fewer people are attending the movies need not imply that they are not aware o...
^^
Line 7, column 36, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
.... This claim is also ambiguous as we dont know if all those that watched the movi...
^^^^
Line 7, column 189, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...have given their reviews and those that didnt wouldnt have given a review. A proper s...
^^^^^
Line 7, column 195, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...iven their reviews and those that didnt wouldnt have given a review. A proper survey th...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, hence, if, may, so, then, thus, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 45.0 28.8173652695 156% => Less pronouns wanted
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2076.0 2260.96107784 92% => OK
No of words: 430.0 441.139720559 97% => OK
Chars per words: 4.82790697674 5.12650576532 94% => OK
Fourth root words length: 4.55372829156 4.56307096286 100% => OK
Word Length SD: 2.30124475452 2.78398813304 83% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.425581395349 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 628.2 705.55239521 89% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 77.7654476214 57.8364921388 134% => OK
Chars per sentence: 129.75 119.503703932 109% => OK
Words per sentence: 26.875 23.324526521 115% => OK
Discourse Markers: 3.625 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.242138440592 0.218282227539 111% => OK
Sentence topic coherence: 0.0820489814213 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.0731230188856 0.0701772020484 104% => OK
Paragraph topic coherence: 0.152248562822 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.074136918926 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.03 12.5979740519 88% => OK
dale_chall_readability_score: 7.42 8.32208582834 89% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.