"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument says that despite the positive reviews and quality of the movies, fewer people watched Super Screen-produced movies. It attributes this effect to the lack of awareness among public that movies of good quality are available. That means, public are not watching the movies thinking that there are no good movies available. This argument raises many questions that are unanswered.
Is the genre of the movies in the past year produced by Super Screen movies universal? It is not mentioned anywhere in the argument about the genres of the movies it released in the past year. The movies, which are released in the past year, may cater to only a few sections of the society. So, they are not able to attract the large part of the society. According to the argument, it is clear that quality of the movies is good through the positive reviews. People may not a watch a film if it is not their interest. Most of the people may fear horror movies. Inspite of the movie is good, people will prefer not to watch a horror movie. In that case, producing the movies which attracts large number of audience is the solution to increase the number of people attending to the Super Screen-produced movies but not increasing the budget of advertising.
Is the advertisement broadcasted to the right people? It needs to be considered that movies has to be broadcasted to right people. If a movie based on love is broadcasted to old or children then they would be least interested in attending it. If Devotional movie is broadcasted to the youth then they would be least interested in attending it. In this case, It is better to evaluate whether the movie is being advertised to the right audience. Increasing the budget of advertising is not a viable solution if the advertisement is not directed towards the right audience of a movie.
Is watching the movies in the past year same expensive as watching the movie in previous years? It is very important that economic conditions govern people's choice of watching movies. If there two good movies and out of which one is less expensive than the other, then large number of people prefer to watch movie which is less expensive. The movies which are released in the past year may be 3D-movies which require an additional buying of 3D-glasses. Buying a 3D-glasses might be an expensive option for most number of common people. There might be increase in ticket prices of the produced by Super-Screen movies as the run time of the movie is more. In both of these cases, economic factors affect the selection of a movie by a common man. In order to increase the audience, it is better to make movies by keeping the price of the ticket in mind not increasing the budget of the advertising.
Answers for all the above questions will help in determining the root cause of why fewer people attending the to the movies produced by Super-Screen movies.
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Comments
Essay evaluation report
flaws:
the arguments are not on the right track. It is not about why the movies are not popular during the past year.
Here goes a sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 503 350
No. of Characters: 2339 1500
No. of Different Words: 186 200
Fourth Root of Number of Words: 4.736 4.7
Average Word Length: 4.65 4.6
Word Length SD: 2.612 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.964 21.0
Sentence Length SD: 6.05 7.5
Use of Discourse Markers (%): 0.357 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.503 0.50
Sentence-Sentence Coherence: 0.145 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 244, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ld be least interested in attending it. If Devotional movie is broadcasted to the ...
^^
Transition Words or Phrases used:
but, if, may, so, then, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2399.0 2260.96107784 106% => OK
No of words: 503.0 441.139720559 114% => OK
Chars per words: 4.76938369781 5.12650576532 93% => OK
Fourth root words length: 4.73578520332 4.56307096286 104% => OK
Word Length SD: 2.67017329423 2.78398813304 96% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.37972166998 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 745.2 705.55239521 106% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.5552419536 57.8364921388 63% => OK
Chars per sentence: 85.6785714286 119.503703932 72% => OK
Words per sentence: 17.9642857143 23.324526521 77% => OK
Discourse Markers: 1.03571428571 5.70786347227 18% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.273610415498 0.218282227539 125% => OK
Sentence topic coherence: 0.0894439171386 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0765073667864 0.0701772020484 109% => OK
Paragraph topic coherence: 0.177745815461 0.128457276422 138% => OK
Paragraph topic coherence SD: 0.0516169594951 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 10.0 14.3799401198 70% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.09 12.5979740519 80% => OK
dale_chall_readability_score: 7.15 8.32208582834 86% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.