The following is taken from a memo from the
advertising director of the Super Screen Movie
Production Company.
"According to a recent report from our marketing
department, during the past year, fewer people attended
Super Screen-produced movies than in any other year.
And yet the percentage of positive reviews by movie
reviewers about specific Super Screen movies actually
increased during the past year. Clearly, the contents of
these reviews are not reaching enough of our
prospective viewers. Thus, the problem lies not with the-
quality of our movies but with the public's lack of
awareness that movies of good quality are available.
Super Screen should therefore allocate a greater share
of its budget next year to reaching the public through
advertising.
Write a response in which you discuss what questions
would need to be answered in order to decide whether
the recommendation and the argument on which it is
based are reasonable. Be sure to explain how the
answers to these questions would help to evaluate the
recommendation.
The performance of movies and success of a production company are dependent on a varity of factors. The memo talks about the company performing poorly and states some reason as to why it might be happening but in stating them, they leave a lot of questions unanswered like how did they analyse this pattern and if they took into account various factors that don't depend on public that could perhaps justify the declining performance of the company.
First question that needs to be looked at and answered is that as compared to last year, how many more/less movies did the company produce? If the quantity of movies were far lesser then it's no rocket science to understand why they performed poorly over the last year as number of movies directly affect the earnings.
Second, again with regards to poor performance, success of a movie is perhaps dependent mostly upon the cast of the movie. So the company needs to look into the cast selection and whether the cast of the movie acted well in the movies they produced. Another important factor to consider would be the popularity of the cast involved. The more popular the actors in the movie are, the more it will earn. It's basically the idea behind all successful Bollywood movies but even when it comes to Hollywood, Avengers: Infinity War - most successful movie of 2018, was hugely successful mainly because of its star-studded cast.
Assuming the above mentioned points were taken care of by the company, now comes the question pertaining to reviews. The issues with judging a movie by its reviews are that first, you have to look at the total number of reviews as sample size is of utmost importance when doing a survey. There's a difference between having 70% positive reviews in 200 total reviews and 70% positive reviews in 2000 reviews. So, the increase in percentage of positive reviews could easily be due to reduction in total number of reviews.
Now, assuming the number of reviews are indeed lesser than the movies made by the company earlier, this needs to be addressed and analysed. The company simply assumes quality of their movies are good enough but the reduction in number of reviews is a testament to the reduction in quality itself. Hence, this needs to be loked into by the company and double-check that the quality of movie production is indeed in alignment with what movie goers expect from the company.
Lastly, with regards to increasing budget of advertising, while increasing advertising mostly helps, the company needs to ask itself the target audience of the movie they will promote. This will ensure maximum success as it is futile to promote a movie to an audience that is not interested in watching it in the first place.
If all of the above questions and considerations are taken into account, there is no reason why the company won't be able to bounce back and even increase their revenue.
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Comments
Essay evaluation report
flaws:
the arguments are not exactly right on the point. Here goes a sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
----------------------
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 497 350
No. of Characters: 2342 1500
No. of Different Words: 223 200
Fourth Root of Number of Words: 4.722 4.7
Average Word Length: 4.712 4.6
Word Length SD: 2.452 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.158 21.0
Sentence Length SD: 10.179 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.658 0.50
Sentence-Sentence Coherence: 0.148 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 286, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...f questions unanswered like how did they analyse this pattern and if they took in...
^^
Line 1, column 360, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... took into account various factors that dont depend on public that could perhaps jus...
^^^^
Line 3, column 104, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...as compared to last year, how many more/less movies did the company produce? If the ...
^^^^
Line 3, column 176, Rule ID: COMPARISONS_THEN[1]
Message: Did you mean 'lesser than'?
Suggestion: lesser than
...uce? If the quantity of movies were far lesser then its no rocket science to understand why...
^^^^^^^^^^^
Line 3, column 183, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
... the quantity of movies were far lesser then its no rocket science to understand why...
^^^^
Line 3, column 188, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...quantity of movies were far lesser then its no rocket science to understand why the...
^^^
Line 5, column 404, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: It's; It is
...n the movie are, the more it will earn. Its basically the idea behind all successfu...
^^^
Line 7, column 289, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: There's
... utmost importance when doing a survey. Theres a difference between having 70% positiv...
^^^^^^
Line 13, column 4, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...n watching it in the first place. If all of the above questions and considerations are ...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, hence, if, lastly, look, second, so, then, well, while, as to, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2401.0 2260.96107784 106% => OK
No of words: 494.0 441.139720559 112% => OK
Chars per words: 4.86032388664 5.12650576532 95% => OK
Fourth root words length: 4.71445763274 4.56307096286 103% => OK
Word Length SD: 2.51885735671 2.78398813304 90% => OK
Unique words: 232.0 204.123752495 114% => OK
Unique words percentage: 0.46963562753 0.468620217663 100% => OK
syllable_count: 752.4 705.55239521 107% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 59.2119999817 57.8364921388 102% => OK
Chars per sentence: 126.368421053 119.503703932 106% => OK
Words per sentence: 26.0 23.324526521 111% => OK
Discourse Markers: 4.89473684211 5.70786347227 86% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0883849481267 0.218282227539 40% => OK
Sentence topic coherence: 0.0310505150948 0.0743258471296 42% => OK
Sentence topic coherence SD: 0.0265904328919 0.0701772020484 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0438828545972 0.128457276422 34% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.025496684825 0.0628817314937 41% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 8.22 8.32208582834 99% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 17.0 12.3882235529 137% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.