"Over the past year, our late-night news program has
devoted increased time to national news and less time
to weather and local news. During this time period,
most of the complaints received from viewers were
concerned with our station's coverage of weather and
local news. In addition, local businesses that used to
advertise during our late-night news program have just
cancelled their advertising contracts with us. Therefore,
in order to attract more viewers to the program and to
avoid losing any further advertising revenues, we
should restore the time devoted to weather and local
news to its former level."
The text presented assumes a lot of things without delving deeply into what is actually causing all the adverse effects.
Firstly, the news channel has seen a lot more complaints with regards to weather and local news lately, even though the air-time for it has reduced. This could be occuring for a variety of factors other than reduction of air-time. One that pops up immediately is that this increase in nuber of complaints could be due to negligence on the part of the news channel. That is, due to the reduction of air-time for this news, the channel might not be interested in delivering high-quality and verified weather news as that is something that is a very small part of the late-night news program hence not much profitable. Also, the local news, by definition should be relevant to the local people but due to their negligence and lack of effort invested in it, most of it might be irrelevant for the locals as the channel might've even stopped considering how a particular local news piece will affect the local population.
Secondly, with regards to reduction in advertisment revenue due to cancellation of contracts by local businesses, it could be directly linked to the point stated above. As, the channel distances itself from the local news, by not even bothering to check the relevance of a local news piece, the local businesses might feel that the channel is alienating itself from the area and trying to reach a wider audience which won't benefit their business as it is improbable that people from different parts of a coutry will go to a local business just because of an ad. In addition to this, businesses might also feel that due to reduction in quality of local news and more complaints with regards to it, the local audience have migrated to other news channels and hence they must follow suit as that would be beneficial for their business as well.
Thirdly, the last sentence states that they will increase the air-time for local news and weather news, while it seems logically correct that this could be one of the ways to gain back their viwership and revenue, as earlier they used to fare well by doing it, it would be more beneficial for them to actually guage why the comaplints are coming in, in the first place. If it is solely related to the air-time then it seems the only way to go ahead would be to increase air-time but if the complaints are with regards to errors in weather news or low-qulaity, irrelevant local news, it would be much more logically sound for the channel to increase efforts in increasing the quality of this content rather than air-time as that would benefit them in 2 ways - Decrease in local complaints which most likely will lead to increase in business revenue as well as gaining a nation wide audience due to airing national news.
Lastly, there is really no need for national, local and weather news to be clubbed into one news program. They could create entirely different news programs, one program for national news and another program for local and weather news. This would most likely achieve all the objectives of the news channel - Increasing national viewership, Making locals happy by having a dedicated progra for local news and weather news and hence increasing local viewership which will the directly relate to increased business contracts as it would be profitable for local businesses due to more exposure of their add to all audiences.
- The following is taken from a memo from theadvertising director of the Super Screen MovieProduction Company."According to a recent report from our marketingdepartment, during the past year, fewer people attendedSuper Screen-produced movies than in any oth 42
- A nation should require all of its students to study the same national curriculum until they enter college 83
- "Over the past year, our late-night news program hasdevoted increased time to national news and less timeto weather and local news. During this time period,most of the complaints received from viewers wereconcerned with our station's coverage of weather a 89
- The best way for a society to prepare its young peoplefor leadership in government, industry, or other fields 1sby instilling in them a sense of cooperation, notcompetition.Write a response in which you discuss the extent towhich you agree or disagree wit 70
Comments
Essay evaluation report
Sentence: This could be occuring for a variety of factors other than reduction of air-time.
Error: occuring Suggestion: No alternate word
Sentence: One that pops up immediately is that this increase in nuber of complaints could be due to negligence on the part of the news channel.
Error: nuber Suggestion: number
Sentence: Secondly, with regards to reduction in advertisment revenue due to cancellation of contracts by local businesses, it could be directly linked to the point stated above.
Error: advertisment Suggestion: advertisement
Sentence: As, the channel distances itself from the local news, by not even bothering to check the relevance of a local news piece, the local businesses might feel that the channel is alienating itself from the area and trying to reach a wider audience which won't benefit their business as it is improbable that people from different parts of a coutry will go to a local business just because of an ad.
Error: coutry Suggestion: country
Sentence: Thirdly, the last sentence states that they will increase the air-time for local news and weather news, while it seems logically correct that this could be one of the ways to gain back their viwership and revenue, as earlier they used to fare well by doing it, it would be more beneficial for them to actually guage why the comaplints are coming in, in the first place.
Error: comaplints Suggestion: complaints
Error: guage Suggestion: No alternate word
Sentence: This would most likely achieve all the objectives of the news channel - Increasing national viewership, Making locals happy by having a dedicated progra for local news and weather news and hence increasing local viewership which will the directly relate to increased business contracts as it would be profitable for local businesses due to more exposure of their add to all audiences.
Error: progra Suggestion: program
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argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 7 2
No. of Sentences: 15 15
No. of Words: 592 350
No. of Characters: 2790 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.933 4.7
Average Word Length: 4.713 4.6
Word Length SD: 2.493 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 98 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 39.467 21.0
Sentence Length SD: 23.675 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.429 0.35
Sentence-Para Coherence: 0.644 0.50
Sentence-Sentence Coherence: 0.208 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 870, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
...n business revenue as well as gaining a nation wide audience due to airing national news. ...
^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, hence, if, lastly, really, second, secondly, so, then, third, thirdly, well, while, in addition, as well as, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 24.0 12.9520958084 185% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 45.0 28.8173652695 156% => Less pronouns wanted
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2842.0 2260.96107784 126% => OK
No of words: 590.0 441.139720559 134% => OK
Chars per words: 4.81694915254 5.12650576532 94% => OK
Fourth root words length: 4.92848004997 4.56307096286 108% => OK
Word Length SD: 2.54077189502 2.78398813304 91% => OK
Unique words: 237.0 204.123752495 116% => OK
Unique words percentage: 0.401694915254 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 876.6 705.55239521 124% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 42.0 22.8473053892 184% => The Avg. Sentence Length is relatively long.
Sentence length SD: 135.107289188 57.8364921388 234% => The lengths of sentences changed so frequently.
Chars per sentence: 203.0 119.503703932 170% => OK
Words per sentence: 42.1428571429 23.324526521 181% => OK
Discourse Markers: 11.7142857143 5.70786347227 205% => Less transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.326452267152 0.218282227539 150% => OK
Sentence topic coherence: 0.160750788071 0.0743258471296 216% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0840428796731 0.0701772020484 120% => OK
Paragraph topic coherence: 0.199343231792 0.128457276422 155% => OK
Paragraph topic coherence SD: 0.111764907364 0.0628817314937 178% => OK
Essay readability:
automated_readability_index: 22.3 14.3799401198 155% => OK
flesch_reading_ease: 37.31 48.3550499002 77% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 18.5 12.197005988 152% => OK
coleman_liau_index: 11.56 12.5979740519 92% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 18.8 11.1389221557 169% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.