The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Apex Corporation has deemed it necessary to introduce a new coffee product into the market. There is an unwarranted assumption that their questionable strategy and marketing campaign will lead to the product being a success.
Initially, the corporation intends to release the brand new product in a quiet manner. Their assumption that word of mouth will sustain sales is flawed. With no data being provided to sustain this claim, it's easy to deduce the complexity this plan will bring to the new coffee becoming a known brand. Furthermore, the description does not provide examples of what type of word of mouth marketing they plan to put into action. Are they really expecting the consumers to do their work for them? Perhaps, if there was data showing us that Apex is a household name, then this strategy would have a stronger foundation.
Moreover, the strategy shown by the corporation of starting a radio and television marketing campaign once the coffee is available to major chain restaurants seems to not be adequate. When a new product hits the market, they should make a splash. Putting the brand everywhere and making people excited about the product seems to correlate the idea of making the coffee available in major supermarkets. If they followed this plan, then making it available in restaurants once the brand is known, should be the cherry on top for the coffee's success. There definitely should be an explanation of where in the world the logic behind this rollout came from.
Lastly, the new product is competing with artisan coffee. The name "Gourmet Select" has no relationship to the term artisan coffee. Do the creative minds behind the name understood who the intended audience was? Most companies run study groups before they name a product. The data provided by the study groups may strengthen the choice for the name. Nonetheless, until it's provided, this can be considered a flawed assumption.
All companies release products with the hope of it becoming a resounding success. Behind the success, there are strategies in place to allow the product to have advantages against the competitors. The logic and assumptions denoted by the strategy used by Apex Corporation are not solid, and the implications of them suggest the new coffee won't be amongst the top sellers in the market.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-07 | sn140 | 82 | view |
| 2019-08-04 | sikrewalrohit96@gmail.com | 33 | view |
| 2019-07-13 | ron_84 | 83 | view |
| 2019-07-11 | Pushkar A Pandit | 77 | view |
| 2019-07-04 | dreece2304 | 63 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 384 350
No. of Characters: 1891 1500
No. of Different Words: 184 200
Fourth Root of Number of Words: 4.427 4.7
Average Word Length: 4.924 4.6
Word Length SD: 2.647 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.455 21.0
Sentence Length SD: 6.794 7.5
Use of Discourse Markers (%): 0.364 0.12
Sentence-Text Coherence: 0.281 0.35
Sentence-Para Coherence: 0.501 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 69, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a quiet manner" with adverb for "quiet"; eg, "in a hasty manner" with "hastily".
...ntends to release the brand new product in a quiet manner. Their assumption that word of mouth wi...
^^^^^^^^^^^^^^^^^
Line 5, column 532, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'coffees'' or 'coffee's'?
Suggestion: coffees'; coffee's
...wn, should be the cherry on top for the coffees success. There definitely should be an ...
^^^^^^^
Transition Words or Phrases used:
furthermore, if, lastly, may, moreover, nonetheless, really, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1949.0 2260.96107784 86% => OK
No of words: 383.0 441.139720559 87% => More content wanted.
Chars per words: 5.08877284595 5.12650576532 99% => OK
Fourth root words length: 4.42384287591 4.56307096286 97% => OK
Word Length SD: 2.77961342194 2.78398813304 100% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.496083550914 0.468620217663 106% => OK
syllable_count: 594.9 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.0002119087 57.8364921388 67% => OK
Chars per sentence: 88.5909090909 119.503703932 74% => OK
Words per sentence: 17.4090909091 23.324526521 75% => OK
Discourse Markers: 3.13636363636 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.154177827556 0.218282227539 71% => OK
Sentence topic coherence: 0.0496637063435 0.0743258471296 67% => OK
Sentence topic coherence SD: 0.0525433078279 0.0701772020484 75% => OK
Paragraph topic coherence: 0.0954625043397 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.0308826744449 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.03 8.32208582834 96% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.