“Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainville is such an area. Plainville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainville’s schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.”
Although authors arguments suggest that Nature’s way franchise at Plainville is going to be a successful investment but by considering these few points only predicting overall success doesn’t reflect wise judgment. And author must consider few more possibilities and should pay heed to another side of the coin also.
As author mentions that Plainville is the area where residents lead healthy lives, may be this will encourage some of the health conscious there to buy a new product from nature’s way but how could author say that almost everyone at there is going to buy a product from them. Since the residents are already leading the healthy life with their own conventional methods or by using similar products from another brand why will they switch to nature’s way this reason is not made clear by the author so this can be a flaw in the author’s prediction.
Moreover, the author considered the reports from Plainville’s merchant about sales of running shoes and exercise clothing but here this cannot be inferred that people will also prefer health food and other health-related products. For sure exercise and running is practiced there but might be possible that people rely on natural food or homemade product and moreover it’s not deniable that usually, people are reluctant to artificial food products. Until they are prescribed by some physician. So author must take this point into consideration.
Here author also mentions about members of the health club and aerobics classes. Usually, these classes work on the physical workout. And members in case take some supplements it is suggested by their trainers. As author didn’t mention that trainers at the club are endorsing their product how will this improve the sale?
At last targeting kids is not correct as kids are repositories of energy and don’t need any health related product in the general case. And in case some kids are weak their parents first consult to the nutrition expert and will prefer a product that is recommended by an expert. So author’s aim to target kids as the potential customer is futile.
Overall, all the arguments made by the author have flaws this suggests that author must recheck his plans about new franchises at Plainville. And should improve their marketing strategy to ensure favorable sales of their product.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2016-08-30 | may82 | 50 | view |
| 2016-08-12 | Himanshu Ajmera | 66 | view |
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Grammar and spelling errors:
Line 1, column 322, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...ld pay heed to another side of the coin also. As author mentions that Plainville is...
^^^^
Line 2, column 111, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...althy lives, may be this will encourage some of the health conscious there to buy a new pro...
^^^^^^^^^^^
Line 3, column 460, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Until” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... reluctant to artificial food products. Until they are prescribed by some physician. ...
^^^^^
Discourse Markers used:
['also', 'but', 'first', 'if', 'may', 'moreover', 'so']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.274157303371 0.25644967241 107% => OK
Verbs: 0.150561797753 0.15541462614 97% => OK
Adjectives: 0.0831460674157 0.0836205057962 99% => OK
Adverbs: 0.0404494382022 0.0520304965353 78% => OK
Pronouns: 0.0292134831461 0.0272364105082 107% => OK
Prepositions: 0.112359550562 0.125424944231 90% => OK
Participles: 0.0359550561798 0.0416121511921 86% => OK
Conjunctions: 2.81353092238 2.79052419416 101% => OK
Infinitives: 0.0202247191011 0.026700313972 76% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0898876404494 0.113004496875 80% => OK
Modal_auxiliary: 0.0337078651685 0.0255425247493 132% => OK
WH_determiners: 0.0112359550562 0.0127820249294 88% => OK
Vocabulary words and sentences:
No of characters: 2367.0 2731.13054187 87% => OK
No of words: 382.0 446.07635468 86% => More content wanted.
Chars per words: 6.19633507853 6.12365571057 101% => OK
Fourth root words length: 4.42095241839 4.57801047555 97% => OK
words length more than 5 chars: 0.38219895288 0.378187486979 101% => OK
words length more than 6 chars: 0.301047120419 0.287650121315 105% => OK
words length more than 7 chars: 0.204188481675 0.208842608468 98% => OK
words length more than 8 chars: 0.133507853403 0.135150697306 99% => OK
Word Length SD: 2.81353092238 2.79052419416 101% => OK
Unique words: 203.0 207.018472906 98% => OK
Unique words percentage: 0.531413612565 0.469332199767 113% => OK
Word variations: 58.8340849289 52.1807786196 113% => OK
How many sentences: 17.0 20.039408867 85% => OK
Sentence length: 22.4705882353 23.2022227129 97% => OK
Sentence length SD: 78.407285517 57.7814097925 136% => OK
Chars per sentence: 139.235294118 141.986410481 98% => OK
Words per sentence: 22.4705882353 23.2022227129 97% => OK
Discourse Markers: 0.411764705882 0.724660767414 57% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 3.0 3.58251231527 84% => OK
Readability: 52.5753002772 51.9672348444 101% => OK
Elegance: 1.91836734694 1.8405768891 104% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.376535939441 0.441005458295 85% => OK
Sentence sentence coherence: 0.114108702542 0.135418324435 84% => OK
Sentence sentence coherence SD: 0.0956387541511 0.0829849096947 115% => OK
Sentence paragraph coherence: 0.561202388528 0.58762219726 96% => OK
Sentence paragraph coherence SD: 0.178190111759 0.147661913831 121% => OK
Sentence topic coherence: 0.135654115231 0.193483328276 70% => OK
Sentence topic coherence SD: 0.080801555238 0.0970749176394 83% => OK
Paragraph paragraph coherence: 0.272572546907 0.42659136922 64% => OK
Paragraph paragraph coherence SD: 0.0472220499551 0.0774707102158 61% => OK
Paragraph topic coherence: 0.226449784397 0.312017818177 73% => OK
Paragraph topic coherence SD: 0.0616257108026 0.0698173142475 88% => OK
Task Achievement:
Sentences with positive sentiment : 7.0 8.33743842365 84% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 6.0 4.82512315271 124% => OK
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 12.0 14.657635468 82% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.