Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

Essay topics:

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

The author of the argument purportedly asserts that nature's way, a chain of healthy food stores in order to be successful should starts its business in new area because of many customers. However, the premises upon which he puts his claim are fallacious.

First, the author contends that according to merchants' report majorities of residents use sport clothes and running shoes in wide range and it could be profitable for store. However, it does not lend credence to the argument since there is not any information or statistics to show in what extent the report by merchant is reliable. Indeed, maybe merchant report based on their trades or perhaps they want to take advantage of these selling for their career and make a profit for themselves. It is also important to say that we do not know exactly the number of population in new area. In fact, there is possibility that running a new business become unprofitable due to the paucity of customers.

The author also attributes that myriads of residents take part in health club in order to stay healthy such as aerobics class, weight training and so forth. Although it might seem tenable at face, it has some detects. One of the main, if not the only, problem with the premise is that the author do not provide any statistic about participants in club. In fact, there is possibility that people enroll in health club for a short period of time or even what if club experience fluctuation? In this case, a new store might face a terrible market in near future. Alongside that, there is possibility that people register in club just for amusement aims. In this way, people might not spend too much for buying new sport clothes and shoes.

Finally, as set forth by the author schoolchildren regardless of their level of study, are needed to attend in fitness program and children as potential customers could be profitable for store. Nevertheless, the rationale behind this premise could be challenge owing to the fact that maybe school managers contract with another store in order to provide students with new sport clothes or perhaps children be in a tight budget and prefer to use their old-fashion clothes. In such case, a new business will not be able to remain successful and definitely confront a huge problem.

Having scrutinized the premises, a logical conclusion that can be drawn is that the author has ignored the number of assumption the presence of which could strengthen the author claim.

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Comments

Grammar and spelling errors:
Line 5, column 430, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...eople enroll in health club for a short period of time or even what if club experience fluctua...
^^^^^^^^^^^^^^
Line 9, column 186, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hich could strengthen the author claim.
^^^^

Discourse Markers used:
['also', 'but', 'finally', 'first', 'however', 'if', 'may', 'nevertheless', 'so', 'then', 'in fact', 'such as']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.263157894737 0.25644967241 103% => OK
Verbs: 0.144736842105 0.15541462614 93% => OK
Adjectives: 0.0855263157895 0.0836205057962 102% => OK
Adverbs: 0.0570175438596 0.0520304965353 110% => OK
Pronouns: 0.0328947368421 0.0272364105082 121% => OK
Prepositions: 0.151315789474 0.125424944231 121% => OK
Participles: 0.0285087719298 0.0416121511921 69% => OK
Conjunctions: 2.63029249426 2.79052419416 94% => OK
Infinitives: 0.0285087719298 0.026700313972 107% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0855263157895 0.113004496875 76% => OK
Modal_auxiliary: 0.0219298245614 0.0255425247493 86% => OK
WH_determiners: 0.0109649122807 0.0127820249294 86% => OK

Vocabulary words and sentences:
No of characters: 2468.0 2731.13054187 90% => OK
No of words: 419.0 446.07635468 94% => OK
Chars per words: 5.89021479714 6.12365571057 96% => OK
Fourth root words length: 4.52432199235 4.57801047555 99% => OK
words length more than 5 chars: 0.353221957041 0.378187486979 93% => OK
words length more than 6 chars: 0.243436754177 0.287650121315 85% => OK
words length more than 7 chars: 0.174224343675 0.208842608468 83% => OK
words length more than 8 chars: 0.107398568019 0.135150697306 79% => OK
Word Length SD: 2.63029249426 2.79052419416 94% => OK
Unique words: 219.0 207.018472906 106% => OK
Unique words percentage: 0.522673031026 0.469332199767 111% => OK
Word variations: 59.1573722851 52.1807786196 113% => OK
How many sentences: 18.0 20.039408867 90% => OK
Sentence length: 23.2777777778 23.2022227129 100% => OK
Sentence length SD: 55.0527524794 57.7814097925 95% => OK
Chars per sentence: 137.111111111 141.986410481 97% => OK
Words per sentence: 23.2777777778 23.2022227129 100% => OK
Discourse Markers: 0.666666666667 0.724660767414 92% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 2.0 3.58251231527 56% => OK
Readability: 47.6214531954 51.9672348444 92% => OK
Elegance: 1.88785046729 1.8405768891 103% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.367292353903 0.441005458295 83% => OK
Sentence sentence coherence: 0.075336182537 0.135418324435 56% => OK
Sentence sentence coherence SD: 0.0573523229267 0.0829849096947 69% => OK
Sentence paragraph coherence: 0.541985694307 0.58762219726 92% => OK
Sentence paragraph coherence SD: 0.176815164888 0.147661913831 120% => OK
Sentence topic coherence: 0.142895624206 0.193483328276 74% => OK
Sentence topic coherence SD: 0.0783420820562 0.0970749176394 81% => OK
Paragraph paragraph coherence: 0.316039511299 0.42659136922 74% => OK
Paragraph paragraph coherence SD: 0.0830718460857 0.0774707102158 107% => OK
Paragraph topic coherence: 0.252317910504 0.312017818177 81% => OK
Paragraph topic coherence SD: 0.0477589240274 0.0698173142475 68% => The ideas may be duplicated in paragraphs.

Task Achievement:
Sentences with positive sentiment : 11.0 8.33743842365 132% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 5.0 4.82512315271 104% => OK
Positive topic words: 11.0 6.46551724138 170% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 5.0 2.82389162562 177% => OK
Total topic words: 18.0 14.657635468 123% => OK
What are sentences with positive/Negative/neutral sentiment?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.