"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument presented by the author is basically concerned with the changes adopted by a news channel by reducing the time for weather news and devoting the consequent additional time to the national news. The author here proposes that the structure of news program is restored back to what it was. The claim of the author seems sagacious at a first glance, bolstered by the fact that the declining of the advertising contracts and generation of complaints from customers aroused after the changes in the news program structure were implemented. However, careful scrutiny reveals that the author would require substantial evidence and facts in order to make his argument sufficiently compelling.
Firstly, the author tries to connect a direct link between the changes in a news program and the complaints registered by a specific number of customers. By evaluating comprehensively, it is evident that the customers are not satisfied by the content of the news related to weather and local whereabouts. On the other hand, it is conspicuous that the changes in the news program were configured only for the late night program. The number of people attending a late night news program are merely a few, which insinuates that the change in the late night program is clearly not the only reason behind the customer dissatisfaction. Maybe, the news channel isn't able to deliver enough content about the local whereabouts and/or weather to satiate the needs of a particular customer. In order to make his argument more plausible, the author needs to provide concrete evidence which would suggest that the complaints have been aroused specifically due to the changes in the late night news program.
Additionally, the author mentions the cancellation of the local advertising contracts during the late night news program; suggesting that decrease in the time allotted to the local news has affected detrimentally to the dissemination of local business information. Although, the news channel has increased the time allotted to the national news which could consequently be beneficial to the local businesses because a larger group of people would be interested in national news in comparison to a local news. The reason behind the declination of the local advertising contracts could be as innocuous as the fact that the people interested to devote their time to a late night news program are just a few. Another reason of such declination could be the flagging local economy that could result into deterioration of local business organizations. Hence, the author needs to provide a compelling evidence that could prove the relation between changes adopted by the news agency to the cancelling of advertisement contracts.
Nevertheless, the suggestion made by the author to restore the previous news programing structure isn't entirely refutable. Although, it isn't the only feasible solution to the problem. In order to make his argument plausible, the author needs to present absolute evidence and evaluate the potential ramifications of such implementation before making any claim.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
----------------
flaws:
1. the argument 1 and argument 2 are too long. can be shorter.
2. Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
--------------------
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 493 350
No. of Characters: 2550 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.712 4.7
Average Word Length: 5.172 4.6
Word Length SD: 2.929 2.4
No. of Words greater than 5 chars: 191 100
No. of Words greater than 6 chars: 159 80
No. of Words greater than 7 chars: 109 40
No. of Words greater than 8 chars: 72 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.389 21.0
Sentence Length SD: 8.22 7.5
Use of Discourse Markers (%): 0.389 0.12
Sentence-Text Coherence: 0.4 0.35
Sentence-Para Coherence: 0.568 0.50
Sentence-Sentence Coherence: 0.145 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 301, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rogram is restored back to what it was. The claim of the author seems sagacious at ...
^^^
Line 3, column 655, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...issatisfaction. Maybe, the news channel isnt able to deliver enough content about th...
^^^^
Line 5, column 496, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'local news'.
Suggestion: local news
...ested in national news in comparison to a local news. The reason behind the declination of t...
^^^^^^^^^^^^
Line 7, column 99, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
... the previous news programing structure isnt entirely refutable. Although, it isnt t...
^^^^
Line 7, column 124, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Although” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ming structure isnt entirely refutable. Although, it isnt the only feasible solution to ...
^^^^^^^^
Line 7, column 137, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...e isnt entirely refutable. Although, it isnt the only feasible solution to the probl...
^^^^
Transition Words or Phrases used:
consequently, first, firstly, hence, however, if, may, nevertheless, so, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2596.0 2260.96107784 115% => OK
No of words: 489.0 441.139720559 111% => OK
Chars per words: 5.30879345603 5.12650576532 104% => OK
Fourth root words length: 4.70248278971 4.56307096286 103% => OK
Word Length SD: 2.98718762091 2.78398813304 107% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.41308793456 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 812.7 705.55239521 115% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 52.6959892587 57.8364921388 91% => OK
Chars per sentence: 144.222222222 119.503703932 121% => OK
Words per sentence: 27.1666666667 23.324526521 116% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.336312059076 0.218282227539 154% => OK
Sentence topic coherence: 0.124940173384 0.0743258471296 168% => OK
Sentence topic coherence SD: 0.0970484684301 0.0701772020484 138% => OK
Paragraph topic coherence: 0.206269965377 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.0948040989138 0.0628817314937 151% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 35.61 48.3550499002 74% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 8.62 8.32208582834 104% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.