Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
In this argument, the manager asserts that the TV station has to increase the portions of weather and local news back to the original level in order to keep the revenue. Although the assertion may look reasonable at first glance, the argument depends on several unsubstantiated assumptions and is therefore unpersuasive as it stands.
First, the manager assumes that the viewer of the channel complained about the coverage of weather and local news because the channel reduced the devoted time of weather and the local news. However, it is possible that they didn't complain about the length of time the program spent on weather and local news. It might happen because the weather of the program wasn't accurate and some of the local news were outdated. In order for the assumption to be correct, the manager should look into the real reason why viewers made complaints.
Second, the argument cited that the advertisements were canceled once the program spent less time on weather on local news. The argument has a problem is that nowadays there are many media that local businesses can use for marketing, such as social media or text messaging and some of them are even cheaper than TV commercials. The manager jumped to the conclusion that less coverage of weather and local news caused the cancellation of advertisements. However, there is a very weak correlation between the two facts.
Lastly, the manager claims that extending the devoted time for weather and local news would bring back viewers as well as advertisements from local businesses. However, even though the program restores the allocation of its portions, there is no guarantee that the number of viewers would increase or local businesses start buying the times for TV commercials. What's worse is that there is a chance that new viewers of the program who like the longer coverage on national news may stop watching the program once the allocation is restored. Before making any decision, the manager should research on the consequences of each decision.
In conclusion, the argument fails to provide enough evidence for restoring the devoted time to weather and local news will bring back viewers and advertisements of local businesses to the program because it primarily depends on the weak assumptions and insufficient grounds mentioned above. Since the argument does not present reliable data on the true reasons of viewers' complaints and cancellations of advertisement, and the real number of viewers who want to watch more coverage of weather and local news, it lacks logical reasoning and evidence.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-30 | abirtanaz242 | 66 | view |
| 2020-01-29 | olaobamide | 75 | view |
| 2020-01-29 | lekuleku | 55 | view |
| 2020-01-12 | sudesh tiwari | 55 | view |
| 2020-01-12 | AC1990 | 77 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 423 350
No. of Characters: 2119 1500
No. of Different Words: 184 200
Fourth Root of Number of Words: 4.535 4.7
Average Word Length: 5.009 4.6
Word Length SD: 2.679 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.438 21.0
Sentence Length SD: 9.226 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.398 0.35
Sentence-Para Coherence: 0.601 0.50
Sentence-Sentence Coherence: 0.094 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 226, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ews. However, it is possible that they didnt complain about the length of time the p...
^^^^^
Line 3, column 363, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
...ppen because the weather of the program wasnt accurate and some of the local news wer...
^^^^^
Line 3, column 382, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...ather of the program wasnt accurate and some of the local news were outdated. In order for...
^^^^^^^^^^^
Line 5, column 522, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...weak correlation between the two facts. Lastly, the manager claims that extendin...
^^^^^
Line 7, column 364, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: What's
...t buying the times for TV commercials. Whats worse is that there is a chance that ne...
^^^^^
Transition Words or Phrases used:
first, however, lastly, look, may, second, so, therefore, well, as to, in conclusion, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2165.0 2260.96107784 96% => OK
No of words: 421.0 441.139720559 95% => OK
Chars per words: 5.14251781473 5.12650576532 100% => OK
Fourth root words length: 4.52971130743 4.56307096286 99% => OK
Word Length SD: 2.75068612696 2.78398813304 99% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.451306413302 0.468620217663 96% => OK
syllable_count: 664.2 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 58.1408580518 57.8364921388 101% => OK
Chars per sentence: 135.3125 119.503703932 113% => OK
Words per sentence: 26.3125 23.324526521 113% => OK
Discourse Markers: 6.5625 5.70786347227 115% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.364226174785 0.218282227539 167% => OK
Sentence topic coherence: 0.140310053114 0.0743258471296 189% => OK
Sentence topic coherence SD: 0.1015661542 0.0701772020484 145% => OK
Paragraph topic coherence: 0.222024663434 0.128457276422 173% => OK
Paragraph topic coherence SD: 0.0674006711718 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 8.11 8.32208582834 97% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.