"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memorandum given by the business manager of a TV station is flowed for various reason. Essentially the argument is based on unjustified assumption that, increase local news and weather time in the late night news program will attract more viewers. As a result, its main conclusion, increase in local news and weather during late night news will result in increased revenue, is invalid.
The major flow in the business manager argument is that, number of viewers or revenue is only dependent on the local views and local business advertizing. Though, these two make part of the total views and revenue, they might be negligable when compared with the national viewers and possible national business that might advertize with the TV station. the busness mannager could have given his statment more validity my describing the size of the local busness compared to nationl. Even then that might not be enough to completly validate his point.
The second major flow in this argument is it does not specify the location of the customers that have reported their dissatisfaction with the current coverage. If those customers are only localy based, they dont reflect the views of the national viewers. The BM could have given more value to his argument by specifying the number and location of the viewrs that have reported their disastisfaction.
In conclusion as a result of the numerous unjustified statements made by the busness manager, his/her argument fails to justify his conclusion that reinstating local news and weather during late night news will result in increased views and revenues. Instead, such change will only result in limiting the number of viewrs and business that can advertize with the TV station and thus limiting the revenue of the TV station.
- “Manned space flight is costly and dangerous. Moreover, the recent success of a series of unmanned space probes and satellites has demonstrated that a great deal of useful information can be gathered without the costs and risks associated with sending m 54
- "Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather an 43
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 291 350
No. of Characters: 1451 1500
No. of Different Words: 128 200
Fourth Root of Number of Words: 4.13 4.7
Average Word Length: 4.986 4.6
Word Length SD: 2.538 2.4
No. of Words greater than 5 chars: 105 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 24 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.455 21.0
Sentence Length SD: 11.073 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.411 0.35
Sentence-Para Coherence: 0.645 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
he memorandum given by the business manage...
^^
Line 3, column 354, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...at might advertize with the TV station. the busness mannager could have given his s...
^^^
Line 5, column 208, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...e customers are only localy based, they dont reflect the views of the national viewe...
^^^^
Transition Words or Phrases used:
if, second, so, then, thus, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1487.0 2260.96107784 66% => OK
No of words: 290.0 441.139720559 66% => More content wanted.
Chars per words: 5.1275862069 5.12650576532 100% => OK
Fourth root words length: 4.12666770723 4.56307096286 90% => OK
Word Length SD: 2.62032892254 2.78398813304 94% => OK
Unique words: 134.0 204.123752495 66% => More unique words wanted.
Unique words percentage: 0.462068965517 0.468620217663 99% => OK
syllable_count: 453.6 705.55239521 64% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 47.4683374004 57.8364921388 82% => OK
Chars per sentence: 123.916666667 119.503703932 104% => OK
Words per sentence: 24.1666666667 23.324526521 104% => OK
Discourse Markers: 4.5 5.70786347227 79% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.504279068791 0.218282227539 231% => OK
Sentence topic coherence: 0.18503594904 0.0743258471296 249% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.199120069872 0.0701772020484 284% => The coherence between sentences is low.
Paragraph topic coherence: 0.319903072835 0.128457276422 249% => OK
Paragraph topic coherence SD: 0.292879171844 0.0628817314937 466% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.77 12.5979740519 101% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.